Customer Engagement Strategy Through Salesforce Marketing and Data Cloud
High-performing digital organizations require Salesforce professionals with expertise in Salesforce Marketing Cloud and Salesforce Data Cloud to support customer engagement, segmentation, and personalization initiatives. As a Salesforce Marketing Cloud & Data Cloud Specialist, you will contribute to enterprise customer journey strategies, activation workflows, and data-driven engagement solutions that support measurable business outcomes.
Role Snapshot
Employment Type: Full time
Shift: Day shift, Weekends off
Work Setup: Work From Home/Remote - Kuala Lumpur, Malaysia
Benefits
- Work from home arrangement
- Day shift schedule
- Fixed weekends off
- Government benefits
- Eight (8) days annual leave
- Career growth opportunities
- Diverse and supportive work environment
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
Qualifications
- Minimum of 6 years of Salesforce consulting or implementation experience
- At least 1-2 years of strong hands-on Salesforce Data Cloud experience
- Proven expertise configuring Salesforce Data Cloud components including Data Streams, Identity Resolution, Calculated Insights, segmentation, and activation workflows
- Experience creating Calculated Insights using SQL-style queries and customer data models
- Strong understanding of Customer 360 concepts, customer lifecycle management, data unification, and segmentation strategies
- Functional understanding of financial services, insurance, or enterprise customer engagement workflows is highly preferred
- Experience working with at least one additional Salesforce product such as Sales Cloud, Service Cloud, MuleSoft, FSC, or Commerce Cloud
- Hands-on experience with Salesforce Marketing Cloud, including audience segmentation, activation, customer engagement workflows, or related campaign capabilities, is highly preferred
- Strong stakeholder management, workshop facilitation, and client communication skills
- Ability to translate business requirements into scalable Salesforce Data Cloud solutions
Key Responsibilities
Functional Solutioning, Client Engagement, and Pre-Sales Support
- Lead discovery workshops focused on Customer 360, personalization, and segment targeting
- Translate business needs into actionable Data Cloud configurations, including segments, insights, and identity rules
- Advise clients on best practices for leveraging Data Cloud across various Salesforce Clouds
- Contribute to pre-sales activities, including proposal writing, solution design, and demo walkthroughs
- Support UAT, enablement, and handover to client teams post-go-live
- Participate in RFPs, pitches, and solutioning discussions with internal and external stakeholders
Hands-On Technical Configuration
- Set up Data Streams from internal and external sources
- Establish Identity Resolution rules and entity match logic
- Develop Calculated Insights to generate key business metrics
- Create Segments and activation flows to Salesforce, Commerce, or ad platforms
- Resolve data flow, unification, and segmentation issues
- Work closely with developers, integration teams, and architects
Team Leadership & Project Delivery
- Act as Team Lead in Salesforce Data Cloud projects and support effort estimation, task planning, and issue resolution
- Coordinate work across functional consultants, developers, and offshore teams
- Ensure quality delivery and client satisfaction throughout the project lifecycle
About the Client
Our client is a next-generation technology company delivering AI-powered solutions, data platforms, and digital transformation services to mission-critical industries. They enable enterprises to modernize operations, strengthen cybersecurity, and unlock intelligent customer experiences through integrated AI, cloud, CRM, and ERP ecosystems. Known for their AI-first, cloud-native approach, they provide end-to-end delivery-from strategy to execution-helping organizations achieve measurable outcomes, scalability, and long-term growth across sectors such as financial services, telecom, aviation, healthcare, energy, and manufacturing.
Who Are We
Recognized as one of HR Asia's Best Companies to Work For in Asia 2025, Emapta's diverse roster of over 1,000 international clients spans various industries, offering you a dynamic platform to showcase your skills and make a meaningful impact on a global scale. For over a decade, we have helped companies adapt to ever-changing market needs by providing access to a wide range of talent, office solutions, and more.
Emapta is more than just a company; it's a tight-knit community that values the unique blend of professionalism and Malaysian warmth. Our organization embodies a culture that encourages innovation, collaboration, and continuous learning. Be part of Emapta's story - a story that values diversity, celebrates success, and embraces the colorful culture of Malaysia.
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