Salesforce Marketing Cloud Specialist

Greetings! This is Edmar from Aurous Consultancy.

We are currently hiring for Salesforce Marketing Cloud Specialist role within the Insurance industry.

Title:Customer Engagement Specialist

Reports to: Senior Manager, Customer Marketing

RESPONSIBILITIES:

1. Customer Segmentation & Use Case Configuration

Leverage Salesforce Data Cloud to segment and activate customer cohorts based on behavioral, transactional, and demographic data.

Collaborate with the relevant stakeholders to translate campaign requirements into executable use cases within Salesforce CEP.

Ensure accurate targeting and relevance for each customer engagement.

2.Journey Design & Implementation

Design, configure, and deploy end-to-end customer journeys using Salesforce Marketing Cloud's Journey Builder, tailored to support specific business goals.

Ensure journeys are highly personalized and aligned with Prudential's segmentation strategy across email, SMS, and other digital channels.

3.Automation & Optimization

Build scalable, automated journeys that respond to customer behaviors and key business triggers.

Optimize campaign workflows using Marketing Cloud Intelligence to monitor performance and drive continuous improvements.

Support testing and iteration of customer touchpoints for optimal results.

4. Content Personalization & Campaign Management

Create, test, and deploy dynamic content across Salesforce Marketing Cloud, both within and outside of CEP templates.

Ensure content is tailored to each audience segment and aligned with Prudential's brand tone and messaging strategy.

JOB SPECIFICATION

1.Qualifications

Diploma or Degree in Business /Marketing/Communication or related disciplines.

2.Experience

Proven experience using the Salesforce Customer Engagement Platform, including:

Data Cloud for segmentation and customer insights.

Marketing Cloud for journey creation and orchestration.

Marketing Cloud Intelligence for reporting and campaign optimization.

3.Other Requirements

Proficient in written and spoken English; Mandarin proficiency is an added advantage.

Required programming languages: SQL (mandatory), Python/R (preferable).

Strong multi-tasking skills and ability to collaborate in cross-functional teams.

Agile, resilient, and able to deliver quality outcomes under tight deadlines.

IF you are interested, you may fill out this application form:

https://docs.google.com/forms/d/e/1FAIpQLSc-AGTtmAGS8phjEKcCWgoxk-D8-wPgLsmTpsfCSg3jsIrL-g/viewform

If you couldnt access the link, you can share it manually here with your most updated CV:

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