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publicis groupe malaysia

Senior Account Manager

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  • Posted 23 hours ago
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Job Description

Responsibilities

  • Driving initiatives and overseeing the execution of campaigns
  • Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
  • Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
  • Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
  • Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.
  • Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
  • Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.
  • Developing creative briefs and assigning to designers and copywriters to create high quality, effective creative assets.
  • Assisting and advising on personalised targeting and content when required.
  • Leading and analysing A/B testing to optimise engagement.
  • Monitoring competitor campaigns to inform and shape the client's future strategy and tactics.
  • Expand client base and maintain strong client relationships according to agreed strategy.
  • Lead project development, implementation, and evaluation across all functions.
  • Innovate brand communication and advertising strategies, including offline revenue streams.
  • Assess and enhance existing programs, collaborating with product marketing teams for opportunities.
  • Drive market proposition, pricing, and go-to-market strategies for new products, overseeing launch collateral and communication programs.

Qualifications

  • A diploma/Bachelor's degree in Marketing/Advertising/Communications
  • Strong project management skills and keen understanding of creative development process and budget control
  • Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing/branding
  • Proven track record in growing accounts, winning new business/pitches
  • Strong understanding of how mobile is affecting the retail space and overall consumer journey
  • Experience in consumer electronics/FMCG/IT retail projects is preferred
  • Demonstrated proficiency in written and verbal communications skills in English
  • Dedication to clients and team colleagues
  • Ability to produce under pressure and management of timelines and production
  • Experience working in an integrated agency environment

Additional Information

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day 10th October.
  • Additional Company closure for all 4 major festive Celebrations
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest Relax & Recharge - office closure last week of December every year.
  • Phone Allowance

More Info

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Job ID: 147948585

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