Search by job, company or skills

TNG Digital

Senior Associate, Bumiputera Segment Growth

Save
new job description bg glownew job description bg glownew job description bg svg
  • Posted 5 hours ago
  • Be among the first 10 applicants
Early Applicant

Job Description

We fuel the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP

We are a culture that empowers everyone to innovate and create solutions that will leave a positive impact on our communities and our nation, Touch n Go will always be here to inspire our talents to grow as leaders and innovators giving you the power to make a difference.

Job Responsibilities:

  1. Assist in executing the Bumiputera Segment Growth Strategy, including acquisition, activation, engagement, and retention initiatives.
  2. Support partnership development efforts by preparing proposals, conducting research, coordinating meetings, and managing documentation with government agencies, GLCs, cooperatives, NGOs, and community organizations.
  3. Coordinate marketing and outreach activities, including community events, religious-based programs, CSR engagements, and segment-focused digital marketing initiatives.
  4. Conduct market research and data analysis to identify trends, user behavior insights, opportunities, and performance gaps within the Bumiputera segment.
  5. Prepare reports, dashboards, and presentations for management review, summarizing initiative progress, KPIs, and campaign outcomes.
  6. Work closely with internal teams (Marketing, Product, Compliance, Legal, Partnerships, CSR) to ensure smooth planning and implementation of segment-related programs.
  7. Manage operational and administrative tasks, including budgeting support, tracking project timelines, documenting approvals, and ensuring compliance with internal governance.
  8. Assist in executing cross-functional campaigns by coordinating resources, following up with stakeholders, and ensuring deliverables are completed on time.
  9. Provide on-ground support for events, community engagements, and strategic activations when required.
  10. Undertake any other special assignments, ad-hoc tasks, or related duties as specified by the Senior Manager or Head of Division/Department.

Job Requirements:

  1. Bachelor's Degree in Business Administration, Marketing, Economics, Communications, Finance, or any related field.
  2. 2–3 years of relevant working experience in Marketing, partnerships, community engagement / Fintech, eWallet, digital products, or financial services / Government or NGO-related programs / Experience working with Bumiputera communities or institutions is an added advantage.
  3. Good understanding of Malaysian consumer market and community dynamics, digital payments, fintech ecosystem, and financial inclusion initiatives
  4. Skilled in basic data analysis and reporting (Excel, PowerPoint, dashboards), preparing proposals, presentations, briefings, coordinating marketing and outreach campaigns
  5. Strong written and verbal communication in Bahasa Malaysia and English.
  6. Comfortable engaging with government agencies, community leaders, NGOs, and internal stakeholders.
  7. Good networking and relationship-building ability.
  8. Ability to interpret data, identify insights, and recommend action points.
  9. Strong attention to detail with good organisational skills.
  10. Self-driven, proactive, and resourceful.
  11. Culturally aware and sensitive when engaging with various communities.
  12. Strong teamwork mindset; able to work independently with minimal supervision.
  13. High integrity, reliable, and committed to delivering quality work.
  14. Willing to travel for community engagements, events, or partnership activities when necessary.
  15. Comfortable working in a fast-paced environment with multiple ongoing projects.

Our Perks and Benefits:

  • Flexi clock-in hours.
  • Monthly eWallet allowance.
  • Additional 1% employer EPF contribution from your 1st to 3rd year of service, with further increases based on your continued years of service.
  • Unlimited office pantry fruits, snacks and drinks.
  • Mobile and broadband subscription reimbursement.
  • Flexibility to opt dependants coverage (spouse, child, parents or parents-in-law) for outpatient medical benefits.
  • Additional leave including family leave and paid care leave to care for family members.
  • Medical coverage including dental, optometrist, mental care, maternity, registered Traditional Chinese Medicine (TCM) and Chiropractic.
  • Corporate membership discount and many more to explore.

We believe that you have what it takes to fit into the Touch n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now!

Touch n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and calibre. It is Touch n Go's policy to not discriminate based on age, race, religion, colour or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing: [Confidential Information]

Note: Only shortlisted candidates will be contacted.

More Info

Job Type:
Industry:
Function:
Employment Type:

About Company

Job ID: 146950447

Similar Jobs