Senior Associate Digital Campaign Implementation

Senior Associate, Digital Campaign Implementation

Division: Digital Business

Reports To: AVP, Head of Digital Campaign Implementation

Location: Malaysia (Astro Ecosystem)

Role Summary

Hands-on digital ad operations and campaign lead responsible for end-to-end campaign setup, trafficking, QA, and real-time optimization across Astro's ad ecosystem. This role ensures flawless execution, monitors performance against commercial KPIs, troubleshoots technical issues, and mentors junior executives to enforce high delivery standards and SLA compliance.

Key Responsibilities

1. Setup, Trafficking & QA

Manage end-to-end execution, creative uploads, and ad trafficking across display, video, and programmatic channels.

QA all creative assets, 3rd-party tags, and tracking pixels prior to go-live to prevent discrepancies.

Partner with Sales and Campaign Managers to ensure campaign setup aligns with advertiser goals.

2. Monitoring & Optimization

Track daily pacing, budget burn, impression delivery, and performance metrics (CPM, CTR, CPC, CPA, ROAS, viewability).

Execute proactive optimizations (targeting adjustments, budget reallocations, bid tweaks, placement refinements).

Manage campaigns within allocated budgets while maximizing ROI and delivery compliance.

3. Technical Support & Verification

Troubleshoot tracking bugs, ad delivery issues, and data discrepancies alongside internal AdTech teams.

Implement and verify UTMs, conversion tracking, and 3rd-party measurement tags.

Coordinate with ad verification vendors (IAS, DoubleVerify, MOAT) for brand safety and viewability compliance.

4. Reporting, Mentorship & Process Control

Produce weekly pacing updates and comprehensive post-campaign analysis (PCA) reports with actionable insights.

Mentor and guide Digital Campaign Executives on SOPs, QA checklists, and SLA adherence.

Stay updated on emerging features across Google, Meta, TikTok, and programmatic DSPs.

Core Requirements

Education: Degree/Diploma in Advertising, Commerce, Communications, or a related field.

Experience: 3–5 years in digital media campaign execution, ad trafficking, and performance optimization.

Technical Platforms:

Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads.

Working knowledge of ad verification tools (IAS, DoubleVerify, MOAT).

Direct expertise with 3rd-party tags, UTM parameters, and conversion tracking pixels.