Senior Associate, Implementation Planning & Activation

Role Summary and Impact

Your Global Media Career, Centred in Malaysia. Join WPP Media's Regional Operations Centre (ROC) in Kuala Lumpur, our dynamic hub for delivering world-class media operations and strategy to global clients.

Here, you will not just support, but influence. Working on a portfolio of international accounts, you'll tackle the kind of complex, multi-market campaigns that define a career. You will be part of a high-energy, multicultural team, collaborating with WPP experts across the region and gaining direct exposure to global best practices in media, data, and technology.

WPP Media is channelling significant investment into our people, processes, and AI capabilities right here in Malaysia. Joining the ROC at this foundational stage means you will be at the core of our regional growth. This is more than a job; it's a launchpad for your global career.

The Senior Implementation & Activation Executive plays a crucial role in delivering client success across all aspects of campaign implementation, platform planning, optimisation, monitoring, and reporting. Working closely with your Manager, you will produce best-in-class activation solutions, bring platform expertise to the table, and deliver consistently against client targets.

Responsibilities

Clients

• Develop a solid understanding of client challenges, objectives, and initiatives.
• Build relationships with clients at the activation level and contribute to a reputation for outstanding service.
• Maintain clear knowledge of in-scope services and the process for managing work beyond scope.

Platform Planning & Activation

• Support the development of integrated media plans including channel strategy, audience targeting, and budget allocation.
• Lead the booking, loading, optimising, and tracking of client campaigns with immaculate attention to detail and in line with best practice.
• Serve as a platform expert across key channels —paid social, paid search, Programmatic and emerging media.
• Engage with media partners and internal product teams (including WPP Media proprietary solutions) to stay current and identify opportunities for clients.
• Bring innovation to planning and activation by leveraging market insights, platform betas, and new formats.
• Contribute to post-campaign analysis reports with meaningful channel-level insights and recommendations.

Finance & Compliance

• Ensure all financial and compliance processes — bookings, loadings, account queries, and monthly proforma checks — are completed with 100% accuracy.

People

• Communicate and collaborate openly with internal & external stakeholders on delivery and reporting.
• Contribute positively to team meetings, leading relevant sections and owning follow-ups.

Skills and Experience

• 2–3 years of media agency experience in implementation, activation, or media planning.
• Hands-on platform knowledge across one or more of: paid social (Meta, TikTok, LinkedIn), paid search (Google Ads, SA360), DSPs (DV360, The Trade Desk)
• Up-to-date understanding of the media landscape and audience insights across channels.
• Strong attention to detail and accuracy — essential for both campaign execution and financial compliance.
• Proficient in Microsoft Excel (pivot tables, formulas, dashboards); comfortable working with data to surface insights.
• Good communicator — clear, confident, and collaborative across client and internal interactions.
• Proactive, organised, and calm under pressure with strong time management skills. Experience in luxury is a big plus
• Genuine passion for media, platforms, and staying ahead of industry developments

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.