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C27

Senior BM Copywriter

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Job Description

Careers

Storyteller, provocateur, mind reader, linguist, champion of nuance, you breathe life, inject narrative and interpret meaning. The start and the end of our most precious assets, our work.

Don't just make content, be discontent.

In the vast, ever-changing world of the internet, one fact has remained since its inception - the internet loves new things. The C27 Content and Community team combines meaningful insights, universal truths, hot topics and a dose of visual artistry to create arresting content and engage with digital communities. They are also responsible for producing content on digital channels and engaging the community in line with a brand's voice. This is the team that made Netflix one of Malaysia's favourite brands and levelled up the way McDonald's engages its biggest fans in the digital age. Our work has been seen more than 7 billion times yearly, which is still growing.

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Requirements

  • Min 1-2 years of experience in serving creative functions in an organisation or equivalent.
  • Portfolio composition of T3 majority portfolio OR >RM250k portfolio value.
  • Possess at least a Professional Certificate, Diploma, or Bachelor's degree in Communications, Media, Journalism, Bahasa Melayu, English, or a relevant degree or certification.
  • Possess impeccable command of the Bahasa Melayu & English language (Written & Spoken). Other spoken & written languages are a big plus.
  • Advanced knowledge producing content on digital channels and engaging the community in line with a brand's voice.
  • Basic knowledge of Google Workspace (Docs, Sheets, Slides, etc.) and SEO writing knowledge is a plus.

Primary Roles And Responsibilities

Creative Excellence

  • Ensuring the highest quality of work is produced at all times.
  • Inspire intent and delight your audience.
  • Keeping up with current events and the latest aesthetic trends.
  • Make the most of ideations and work with the team to bring ideas to life.
  • To be able to articulate, rationalise and defend conceptual and directional choices.
  • Accountable for the final development and production of creative assets
  • Time allocated will vary, but ensure equal dedication to all bodies of work.
  • Championing the rule of no Lorem Ipsum in mockups, you must ensure that words & visuals are of equal priority in any piece of work.
  • Underpromise, over-deliver.

Content Writing Excellence

  • Able to write in a wide range of tone and manner according to a client's industry.
  • Able to transfer knowledge and guide more junior content writers.

Creative Execution

  • Be a brand steward.
  • Ideate and execute sound, creative ideas for client marketing materials efficiently and economically.
  • Create concepts that clearly understand the strategy and are extendable into campaigns.
  • Write expert, branded copy.
  • Create multiple creative solutions for a given brief, provide a point of view, and communicate it to the wider team.
  • Responsible for gathering all necessary information and materials before a brainstorming session to ensure the team can kick-start projects in a well-informed manner.
  • Plan concepts by studying information and materials.
  • Develop and maintain an in-depth understanding of your client's brand voice and implement it into all creative jobs.
  • Contributes to team effort by accomplishing related results as needed.
  • Work independently and collaboratively with other copywriters, designers, animators, and front-end developers, as well as production, strategy, and data teams, to develop ideas, refine concepts, and ensure the creative vision is achieved and client expectations are met.
  • Team up with peers to overcome obstacles and create client success.
  • Work within given deadlines.
  • Prioritise workload and manage time effectively - personally and for the team as needed.

Creative Leadership

  • Help organize, maintain, and oversee creative writing standards and guidelines.
  • Offer insight on creative briefs and schedules.
  • Mentor and guide your content writer(s) - give them the space to explore and fall if necessary, but know that it is your job to intervene and enlighten if necessary.

Project Management & Coordination

  • Manage and ensure timely tasks, working closely with the Account Management Team.
  • Be able to advise the Account Management Team on realistic hours needed for each task.

Internal Initiatives

  • To work closely with others to execute & drive internal special projects as initiated by the CEO.
  • Keep an eye out for awards/case study work across the C27 portfolio of clients.
  • To ensure the brand image (visually) of C27 is consistent throughout while working with the internal branding team.

Other Responsibilities

General Responsibilities

  • Collaborate with others - Encourage discourse and critical thinking in collaborations with others.
  • Ensure effective interdepartmental collaboration.
  • To adhere to superior's directions, instructions, & recommendations.
  • To ensure all works down are of high quality with little to no errors.
  • To ensure all projects are submitted promptly: with precise contents, a clean format.

Responsibilities Towards The Company

  • To be responsible for the safekeeping and general usage of the Company's assets in employee possession and the usage of Company facilities provided.
  • To be dressed presentably and to maintain professionalism during client meetings.
  • To uphold C27's brand image at all times, during working hours and non-working hours, in-office grounds or out of office grounds.

Miscellaneous Responsibilities

  • You constantly observe C27's culture and practices, working to uplift the Company's good name.

Purpose

Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the C27 collective.

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About Company

C27

Job ID: 139228311