Job Overview
This role involves the execution of brand activations, sponsorships, and key marketing events across priority markets. You will be responsible for turning brand strategy and partnership entitlements into tangible, measurable outputs including trade expos, regional seminars, sponsorship activations, KOL collaborations, and corporate brand assets.
This role is designed to:
- Independently execute sponsorships, partnerships, and brand campaigns
- Own event and activation delivery end-to-end
- Maximise the value of sponsorship IP and brand partnerships
- Strengthen brand presence through well-executed offline and hybrid initiatives
- Increase operational efficiency within the brand function
This is an execution ownership role, not a support role. You will independently manage projects from concept to post-campaign reporting, with full accountability for delivery quality, timelines, and budget control.
Key Responsibilities
1. Brand Events Planning & Activations
- Develop and execute annual and quarterly event plans and calendars aligned with overall business objectives
- Identify, evaluate, and select event opportunities (offline, online, and hybrid) to maximize reach and ROI
- Plan and execute trade expos, seminars, conferences, client appreciation events, and internal corporate events
- Manage the full event lifecycle: concept, budgeting, vendor sourcing, production, on-site execution, multi-channel event promotion and post-event reporting
- Ensure all events reinforce brand positioning and commercial objectives
- Coordinate with Sales, Compliance, Product, and Regional teams for alignment
- Oversee event content capture (photo/video) for pre, during and post-event amplification
- Work closely with analysts and senior traders to develop high-quality presentations, seminars, or workshops
2. Sponsorship & Partnership Execution
- Own the operational execution of sponsorships and brand partnerships
- Translate sponsorship entitlements into tangible marketing outputs
- Coordinate asset delivery, brand visibility placements, and activation plans
- Coordinate creative assets and compliance approvals
- Ensure effective leverage of partnership IP and audience bases
- Track deliverables and ensure contractual obligations are fulfilled
- Track and report on brand visibility and performance metrics
3. KOL & Influencer Campaign Coordination
- Manage execution timelines and asset approvals for KOL collaborations
- Coordinate content production, posting schedules, and campaign rollouts
- Maintain and classify KOL database by region, audience type, and performance
- Ensure messaging consistency and compliance alignment
- Support on-site KOL hosting during events where required
- Track performance metrics and prepare summary reports
4. Campaign Management & Brand Execution
- Support integrated brand campaigns across offline and digital touchpoints
- Manage timelines, assets, approvals, and cross-team coordination
- Ensure consistent brand messaging, tone, and visual identity
- Ensure brand consistency in all physical and experiential outputs
- Execute corporate brand asset production (booth designs, print materials, brand decks, etc.)
- Coordinate cross-team deliverables (Sales, Compliance, Product, Regional teams)
5. Analytics, Reporting & Budget Management
- Track and report campaign KPIs (reach, engagement, event leads, SOV contribution)
- Prepare post-campaign performance reports and improvement recommendations
- Manage event and campaign budgets, including PO processing and invoice tracking
- Ensure cost efficiency and vendor optimization
Job Qualifications & Experience
Essential
- 2 years + experience in brand, events, sponsorship, or marketing campaign execution
- Experience in Forex / CFD or the financial services industry is a strong advantage
- Proven ability to independently plan and execute a variety of mid-to-large scale event formats (offline, online, and hybrid)
- Comfortable presenting, hosting, or representing the brand at events when required
- Strong project management and vendor coordination skills under tight timelines
- Detail-oriented with strong ownership mindset
- Excellent communication, negotiation, and interpersonal skills
- Willingness to travel domestically and internationally as required
Desirable
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Multilingual capabilities, depending on target markets
- Highly organized, detail-oriented, and structured in execution
- Creative thinker with strong problem-solving abilities
- Proactive, self-motivated, and able to work both independently and collaboratively
