Plan and execute brand and business objectives, ensuring achievement of KPIs
Manage brand A&P and full P&L to maximize investments and ensure positive ROI
Collaborate with demand planning team on forecasting for launches and monthly business needs
Co-develop and implement commercial business plans with the Brand Manager
Partner with marketing team to deliver integrated marketing strategies for product launches and promotional activities, aimed at brand growth and awareness
Develop and execute e-commerce strategies to increase online engagement and sales
Establish and enforce brand merchandising guidelines across all retail channels
Independently lead and drive brand objectives while collaborating closely with cross-functional teams (sales, marketing, finance, operations)
Build strong relationships with trade partners to ensure consistent and impactful brand exposure
Consolidate post-campaign reports, analyze sales results, and measure ROI for management reporting
Oversee forecasting and sampling management for product launches, trade promotions, and retailer activities
Manage product registration process in Malaysia, ensuring timely approvals
Ensure seamless execution of product launches and trade marketing activities according to the Marketing Calendar, with the goal of increasing awareness, customer recruitment, retention, and consumption
Track and analyze business and channel sales performance, providing follow-up action plans
Full responsibility for budget management and financial performance of the brand
Requirements
Degree in Marketing, Business, or related field
Prior experience in managing skincare or fragrance brands is an added advantage
Strategic mindset, analytical and insight-driven to identify and create opportunities
Strong communication and interpersonal skills
Team player with confidence to work independently
Innovative, adaptable, and able to multitask with strong time management
Goal-oriented, proactive, and results-driven with a strong sense of accountability
Proficiency in Microsoft Office applications, particularly Excel
