Position Summary
Senior Brand Executive is responsible in supporting the planning, implementation, execution and evaluation of approved marketing activities.
Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)
You will play an important role to:
1) Brand Activities
- Support in recommendation and implementation of strategic and tactical brand initiatives.
- Sampling at relevant touch points e.g. in-store, on-ground, online and etc.
- Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, delivery.
- Work with agencies to develop sampling tools, communication materials to support the sampling activities.
- Follow through with Fulfillment agency on delivery of sample requests.
- Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
- Prepare briefing documents to advertising agency/internal designer on the key message to be portrayed.
- Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.
- Work closely with sales on the quantities and outlet allocations.
- Arrange for delivery and installation.
- In-store activation / Consumer Engagement activities e.g. roadshows & events.
- Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.
- Work with agency to develop communication materials to support the activities.
- Work with premium suppliers to develop the right gifts to support the activities.
- Launch/Relaunch marketing support
- Work closely with brand manager & Customer marketing team to prepare listing deck
- Roll out listing deck & product training deck to sales & Product Consultant team
- Work closely with internal team & External agency on develop marketing material, communication, social media posting, creative material to support the launching.
- Evaluate the effectiveness of the brand activities (post-mortem).
- Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.
- Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.
2) Digital Plan
- Provide ideas and input into the 360 digital plan during annual business plan.
- Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website and internet.
- Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platform including Social Media (including managing ads, kols) & Mobile touchpoints.
- Work closely with agency to manage communication & Facebook engagement activities.
- Work closely with fulfilment agency to manage delivery of Facebook contest prizes and sample requests.
- Work closely with digital agency & Consumer Care to manage and response to customer enquiries on Facebook.
- Work closely with agencies to drive post evaluation of results and learnings of digital projects.
- Work with agency to update website to communicate marketing activities.
- Work and drive with agencies to provide a quarterly competitive analysis of the digital landscape and provide input for improvement of the digital plans.
3) Above-the-Line (ATL) Activities
- Assist in the developmental and implementation of ATL activities.
- Involve in agency briefing and meetings.
- Follow-up and coordinate on production materials requirement.
4) Advertising & Promotion (A&P) Budget
- Monitor and manage marketing activities to be spent within the allocated A&P budget.
5) Competitor Analysis
- Monitor, review and analyze competitor activities such as product spec, pricing, communication, media touch point, Adex, Esov and launch / relaunch.
6) Reporting
- Update monthly commercial report and Quarterly report.
- Weekly Monitor and update marketing activities.
To be successful in this role, you will need to have:
- Bachelor's Degree in Business, Marketing, Economics, Psychology or related field
- At least 2-3 years working experience in brand management
- Preferably with exposure in the FMCG industry
- Good knowledge of digital & social platforms
- Basic research knowledge with Kantar / Ipsos / Nielsen
- Effective written and verbal communication skills
- Intermediate skill in Microsoft Word, Excel and PowerPoint
- Ability to work in a fast-moving working environment with tight timelines
- Result oriented, mature, tactful and committed with high degree of drive and integrity
- Ability to work closely with cross functional departments
