It's never been a more exciting time to join Vistra.
At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction.
But progress only happens when people come together and take action. And we're absolutely committed to building a culture where our people can do just that.
We have an exciting opportunity for you to join our team as Senior Brand Experience Manager. Reporting to the SVP, Brand & Digital Experiences, this contract position is based in Kuala Lumpur and offers regional coverage, allowing you to make a significant impact to our brand team and its growth.
Key responsibilities:
1. Digital Transformation Brand Execution
- Lead the production of brand-approved client-facing messaging, communications, and assets for Vistra Digital migrations, market by market
- Develop and maintain migration communication toolkits (onboarding journeys, welcome sequences, in-platform messaging)
- Partner with Product and Client Experience teams to ensure brand consistency across all digital touchpoints during transformation rollouts
- Write or oversee marketing messaging for client onboarding journeys on Vistra Digital
2. Client Engagement & Advocacy Programme Marketing
- Own the marketing and brand execution for the Progress Maker Program and future client engagement initiatives
- Produce programme branding, event collateral, community content, and participant communications
- Ensure programme materials reflect Vistra's brand positioning and reinforce thought leadership credentials
- Support the creation of case studies, testimonials, and advocacy content from programme participants
3. Commercial & Sales Brand Enablement
- Ensure all commercial-facing assets (pitch decks, one-pagers, proposals, campaign materials) are consistent with brand narrative and positioning
- Act as the brand review point for sales and commercial teams, providing guidance and approval on client-facing materials
- Develop and maintain a library of brand-approved commercial templates and assets
- Collaborate with regional marketing teams to ensure local adaptations remain on-brand
4. Brand Governance Across Digital Platforms
- Serve as the brand guardian for vistra.com and Vistra Digital, ensuring messaging, tone, visual identity, and content are consistent and current
- Conduct regular brand audits across digital platforms and flag inconsistencies for resolution
- Maintain and evolve brand guidelines as they apply to digital experiences and client-facing platforms
- Work with UI/UX and Graphic Design teams to ensure brand standards are embedded in platform design and UX patterns
5. Cross-Functional Brand Integration
- Act as the marketing and brand thread connecting Product, Client Experience, and Service Delivery
- Attend cross-functional forums and represent the brand perspective in product roadmap discussions, client journey mapping, and service design
- Proactively identify upcoming initiatives (product launches, service changes, market entries) that require brand-aligned communications or assets
- Brief and coordinate with Content, UI/UX, and Graphic Design teams to deliver integrated outputs
7. Measurement & Optimisation
- Track and report on brand consistency metrics across platforms and touchpoints
- Monitor asset utilisation rates and gather feedback from commercial and client-facing teams
- Identify opportunities to improve brand experience based on client feedback, NPS surveys, engagement data, and stakeholder input
- Report on KPIs to the SVP, Brand and Digital Experience on a regular cadence
Key requirements:
- 5+ years of experience in brand management, brand marketing, or digital experience roles within a B2B environment
- Proven experience managing brand across digital platforms (websites, client portals, apps)
- Experience supporting digital transformation or platform migration programmes from a brand or marketing perspective
- Track record of working cross-functionally with product, commercial, and client experience teams
- Experience in professional services, corporate services, financial services, or enterprise SaaS is highly desirable
- Experience managing or coordinating client engagement or advocacy programmes is a plus
- Bachelor's degree in Marketing, Brand Management, Communications, Business, or a related field
- Professional certifications in brand management, digital marketing, or project management are advantageous but not required
Company Benefits:
At our Malaysia office, we believe in putting our employees well-being first! We offer great exposure while ensuring employees are well compensated!
Additionally, we provide comprehensive medical insurance, dental and optical coverage and competitive annual leave entitlement and sick leave to support your well-being and time to recharge or explore your passions out of work.
As advocates of continuous learning and professional development, we provide an internal mentorship program and reimburse professional membership fees for certifications whichever relevant to your job nature ensuring you stay ahead in your field.
If you are excited about working with us, we encourage you to apply or have a confidential chat with one of our Talent Acquisition team members. Our goal is to make this a great place to work where all our people can thrive. We hope you join us on this exciting journey!
