Position Summary
We are disrupting the personal care industry, and with that comes the need for a top marketing talent. We are looking for a talented and versatile Senior Brand Innovation Manager who is passionate about uncovering consumer insights and delivering innovations. This is a strategic role with geographical coverage of total South East Asia and is based in Malaysia. He/She will help develop and implement effective brand-building strategies. Responsible for brainstorming ideas to meet business and marketing objectives, helping execute plans, and reporting on initiative results.
Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)
You will play an important role to:
1) Strategic Innovation Planning
- Together with R&D and VIC, lead the crafting of 5 years innovation funnel for the assigned category.
- Conduct and Implement innovation ideation sessions/workshops covering products, packaging, communications (incl. CRM) and promotions that is aligned to the brand platform, business objectives and market needs.
2) Strategic Initiatives
- Develop and implement marketing plans for individual market in charge.
- Analyze executions and provide recommendations.
3) Brand Management
- Owner of respective category brands.
- Develop brand platform, strategies, architecture, and positioning for all categories.
- Ensure brand expression guidelines are executed in line with the platform and to ensure consistent brand executions across the region.
4) Product/Brand/Category Launches and Relaunches
- Jointly develop the 8Q category plans for all countries.
- Provide input into 8Q by identifying new products/brands/categories as business opportunities.
- Project manage i.e., Implement the Innovation projects from start to complete covering key marketing strategies. i.e., all 7Ps (product, price, placement, persuasive comms, packaging, assortment & promotion).
- Collate and analyze post-launch assessment:
a) Analyze if the product proposition meets consumers expectations (complains, feedback, etc.)
b) Analyze product, pricing, distribution (plan vs. actual)
c) Analyze the relevance of brand and marketing strategy (plan vs. actual)
5) Consumer Analysis
- Use of various research resources and tools to understand consumers current and future needs to identify innovation opportunities as well as ensuring current offerings are relevant to our target consumers.
- Identify and use relevant consumer insights to ensure the relevance of brand platform and brand equity development.
- Co-develop and refine, research plans to build consumer understanding, seek clarity on current challenges, identify future innovation directions, etc.
6) Competitive Analysis
- Collate and analyze competitor's communication for existing competitors and new entrants.
- Analyze and collate regional competitor trends and forecast of competitor activities, including competitor's product, branding, communication, and marketing strategies.
- Analyze and compare the overall direction of competitors to ensure Brand and Product Strategy continue to provide competitive advantage in the market where we compete.
- Update and track regional competitive brands with in-marketing leads and coordinate with R&D to deliver semi-annualcompetitive analysis in a timely manner.
7) Annual View
Deliver category annual view to individual markets covering:
- Market growth estimation
- Competitive landscape (covers all 7Ps)
- Category dynamics
- Review past executions against the brand platform and brand expression guideline
- Recommendation on key strategies for the markets
8) Budget
Responsible for category budget management for the brand in charge.
To be successful in this role, you will need to have:
- Degree in Business, Marketing, Economics, or a related field
- At least 5 years of working experience in the FMCG/ Medical/ Personal or Health Care industry with a strong marketing background
- Knowledge of basic Trade Marketing is an added value
- At least 2 - 3 years in a leadership/ middle management position
- Exposure to leading partnerships with external agencies
- Strong knowledge understanding and familiarity with the latest marketing trends and best practices
