Overview:We are hiring a
Senior Brand/Product Manager to lead strategic initiatives across a portfolio of consumer goods in the home care categories. This is a key role within a prominent organization in the FMCG industry, ideal for someone passionate about brand building and market growth.
Key Responsibilities:
- Plan and implement brand strategies aimed at strengthening brand recognition and increasing sales performance.
- Analyze consumer behavior and market trends to shape brand positioning and campaign strategies.
- Oversee the entire product lifecycle—from ideation and development to packaging, pricing, and marketing promotions.
- Collaborate with internal teams such as marketing, product development, and manufacturing to ensure consistent brand execution.
- Evaluate brand performance using data and analytics, making informed adjustments to enhance effectiveness.
- Serve as a brand representative at industry events, exhibitions, and business engagements.
- Support a team culture of ongoing learning and staying current with market best practices.
- Take on additional responsibilities as needed to support team goals.
Requirements
- Minimum 5 years of experience managing brands in FMCG, home, or personal care sectors.
- Proven success in executing brand strategies that have delivered measurable growth.
- Strong grasp of market dynamics, consumer insights, and competitive positioning.
- Excellent communication and stakeholder management skills.
- Analytical mindset with the ability to draw conclusions from performance data.
- Innovative thinker capable of driving creative marketing initiatives.
- Bachelor's degree in Marketing, Business, or a related discipline.
Benefits
- Attractive compensation and full health coverage.
- Professional development through learning and upskilling programs.
- Flexible work options to support personal and professional balance.
- Team engagement through sports and wellness activities.
