Senior Brand Marketing Executive

Key Responsibilities:

• Strategy & Planning: Develop and execute the overall B2C marketing strategy (lifestyle products) aligned with company goals and objectives. Conduct market research to identify trends, customer needs, and competitive landscape.

Campaign Management: Plan, create, and manage multi-channel marketing campaigns (digital, social media, ecomm, email, print, etc.). Analyze campaign performance and adjust strategies to maximize effectiveness.

• Brand Management: Ensure consistent brand messaging and positioning across all marketing channels. Enhance brand awareness and loyalty through innovative marketing initiatives.

Content Creation: Oversee the creation of engaging and relevant content for various platforms (website, blog, social media, etc.). Collaborate with internal teams to produce high-quality marketing materials.

• Digital Marketing: Manage and optimize online advertising campaigns (SEO, PPC, social media ads, etc.). Utilize data analytics to track and improve the performance of digital marketing efforts.

Budget Management: Prepare and manage the marketing budget, ensuring cost-effective use of resources. Monitor and report on the return on investment (ROI) of marketing activities.

• Partnerships and Collaboration: Establish and maintain relationships with key partners, vendors, and stakeholders. Collaborate with sales, product development, and other departments to ensure cohesive marketing efforts.

Qualifications:

• Bachelors degree in Marketing, Business Administration, or related field (Masters degree preferred).

Minimum of 2 years of experience in B2C marketing, with a proven track record of successful campaigns.

• Strong understanding of digital marketing tools and techniques.

Excellent communication, leadership, and project management skills.

• Proficiency in marketing software and analytics tools (e.g., Google Analytics, CRM systems, etc.).

Creative mindset with the ability to think outside the box.

• Data-driven and results-oriented approach.

Job Types: Full-time, Permanent

Pay: RM3,

• 00 - RM6,000.00 per month
  
  Benefits:
• Free parking

Health insurance

• Opportunities for promotion

Professional development
Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Education:

• Diploma/Advanced Diploma (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Language:

• Mandarin (Preferred)

* Bahasa (Preferred)