A public listed international company specializing in premium hair and beauty professional products is expanding to Malaysia, and they are looking for a Senior Branding & Marketing Executive to lead and execute their marketing strategy, with a focus on connecting with professional hairdressers and salon owners.
Job Description:
- Plan and execute branding & marketing campaigns targeting the hair and beauty industry
- Generate creative ideas to boost brand awareness and product visibility among salon professionals
- Edit videos and create compelling visual content for social media, product launches, and training
- Use AI tools, Illustrator, Photoshop, Canva, and other design apps to create professional content
- Coordinate product launch events, salon demos, and professional education sessions
- Manage and run social media ads (Meta, TikTok, IG), and update blogs or news on our website
- Write impactful ad copy, blog articles, emailers, and forum posts tailored to salon professionals
- Stay updated on market trends, competitors, and digital engagement strategies in the beauty space
Key Requirements:
- Experienced in content creation and video editing (CapCut, Premiere Pro, etc.)
- Tech-savvy and familiar with AI-powered design & writing tools
- A natural communicator who can translate brand stories into engaging campaigns
- Passionate about the hair & beauty industry and eager to create real impact
- Able to work independently and manage multiple projects in a fast-paced environment
- Additional Advantage:
- Experience in event planning or salon education coordination
- Background in B2B marketing or working with beauty professionals
- Interest in hair trends, salon tech, and the future of beauty innovation
#stateKL
#countrymalaysia
