Senior Business Analyst & Strategist

Job Description

What we do, and why we do it

The banking system is evolving to give consumers the transparency, control and financial wellbeing they deserve. In a world where technology can change how we live for the better, there is no reason to be burdened by legacy systems, bureaucracy and mediocrity. It's time for a change, and you can be part of this revolution!

BigPay is everything you wish your bank was: fair, transparent, frictionless. We went back to the drawing board to explore how new technologies could bring power back to you. Our goal is to solve real-world money problems for millions of people by empowering them and providing a simple interface for users to send, receive and track their money

Life at BigPay

We're fast, curious and ambitious. We are on a fearless adventure to change financial services for consumers, and we value ownership, initiative and leadership from everyone in the company. We're going out of our way to recruit the most intelligent, creative and talented people in the world. We want innovators, and that means maintaining an environment where they can flourish. Our only boss is the consumer. BigPay values highly collaborative, hard-working people, who can deconstruct problems on the fly and take the team with them, while being inventive, iterative and agile. We never want to reach a stage where we are not challenged on a daily basis - because it means we're not going fast enough.

We are hiring

The Senior Business Analyst & Strategist is responsible for driving data-informed commercial strategy and execution across the business. Reporting directly to the Chief Commercial & Strategy Officer, this role ensures that revenue, growth, pricing, and customer decisions are grounded in clear analysis, trusted metrics, and forward-looking insight.

While this role sits fully within the Commercial organization, it works in close, structured partnership with the Data & AI function to ensure analytical rigor, metric consistency, and strong data governance. The role is accountable for commercial outcomes, while ensuring insights are produced in line with enterprise data standards.

This is a strategy-facing role, not a pure reporting position.

About the job

Key Responsibilities

1. Commercial Strategy & Decision Support

• Act as a strategic thought partner to the CCO and commercial leadership

• Analyze revenue, growth, margin, and unit economics to inform:

• Go-to-market strategy

• Pricing and monetization

• Customer and segment prioritization

• Lead scenario modeling and impact analysis for key commercial decisions

• Proactively surface risks, opportunities, and performance drivers

2. Executive & Commercial Performance Reporting

• Own executive-ready commercial reporting and insights

• Ensure leadership has clear, consistent, and trusted views of performance

• Move beyond what happened to why it happened and what we should do

• Support board and investor reporting as required

3. KPI Ownership & Metric Alignment

• Act as the business owner for core commercial KPIs

• Partner closely with the Data & AI team to:

• Define, validate, and document metric logic

• Ensure consistency with Finance, Risk, and Product

• Resolve discrepancies and prevent metric drift

• Ensure KPIs are decision-ready, commercially meaningful, and trusted by leadership

4. Cross-Functional Commercial Partnership

Work closely with:

• Growth & Marketing

• Product and Operations

• Finance and Risk

• Data & Analytics

• Business Development

• Translate commercial questions into clear analytical requirements

• Influence prioritization of analytics and data initiatives based on commercial impact

5. Insight Quality, Governance & Data Trust

• Ensure analyses are analytically sound, reproducible, and well-documented

• Work within data standards, models, and governance frameworks defined by the Data & AI function

• Act as a steward of data trust within the Commercial organization

• Ensure commercial analysis meets the requirements of a regulated fintech environment

To be successful

Experience

• 4-8+ years in business analysis, commercial strategy, consulting, or analytics

• Experience in fintech, financial services, SaaS, or another metrics-driven industry

• Proven track record influencing senior commercial stakeholders

Analytical Skills

• Strong SQL (BigQuery or equivalent)

• Experience with BI and analytics tools (Metabase, Looker, Tableau, Mode, etc.)

• Ability to interrogate data models and challenge assumptions

Commercial & Strategic Skills

• Strong commercial and financial acumen

• Experience with forecasting, unit economics, and KPI frameworks

• Excellent executive communication and storytelling skills

• Comfortable operating with ambiguity and shaping strategy

Nice to Have

• Consulting or corporate strategy background

• Experience working closely with data engineering or analytics engineering teams

• Exposure to AI-driven insights or predictive analytics

• Scale-up or high-growth fintech experience

Why BigPay

• Join a fearless adventure, where your opinion and input is highly contributional.

• Work in a fast-paced, growing company where you will be empowered to succeed.

• An environment where you can challenge and be challenged.

• You will be surrounded by a multidisciplinary group of experts.

• Competitive salary & benefits.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.