Kredence Creative Solutions Sdn Bhd is seeking a Senior Business Development Strategist - Agency Sales to join our dynamic team in Mid Valley City, Kuala Lumpur. He or she will drive business growth and forge meaningful partnerships within the marketing and creative industry.
As Senior Business Development Strategist, you will be responsible for identifying new business opportunities, developing compelling sales strategies, and cultivating long-term client relationships that strengthen our market position. This role is integral to our expansion objectives and will report directly to senior management, requiring someone who can think strategically while executing tactically to deliver measurable results.
Key responsibilities
- Develop and execute comprehensive business development strategies to identify and secure new clients and partnerships.
- Build and maintain a robust pipeline of prospective clients through strategic research, networking, and proactive outreach initiatives
- Lead the sales process from initial engagement through contract closure, including proposal development, negotiations, and agreement finalization.
- Develop customized solutions and value propositions tailored to address specific client needs and business challenges
- Monitor sales performance metrics and provide regular reporting to senior leadership on pipeline activity, conversion rates, and revenue forecasts
- Contribute to the development of business strategies and plans.
- Lead and support pitch presentations and proposal development.
- Conduct market analysis and competitor research to identify emerging opportunities and inform strategic positioning.
- Establish and nurture long-term relationships with key stakeholders, decision-makers, and influential figures within marketing agencies
- Collaborate cross-functionally with internal teams, including creative, operations, and client services, to ensure seamless client onboarding and service delivery.
- Participate in industry events, conferences, and networking forums to enhance brand visibility and generate qualified leads.
What we're looking for
- Minimum 5 years of proven experience in business development, account management, or agency sales within the advertising, creative, or media industry
- Demonstrated track record of successfully closing significant deals and exceeding revenue targets within a B2B environment
- Strong understanding of the advertising and creative services landscape, including market dynamics, agency workflows, and client procurement processes
- Exceptional negotiation and contract management skills, with the ability to secure favourable terms whilst maintaining positive client relationships
- Strategic thinking capability combined with excellent analytical and problem-solving skills to identify business opportunities and develop actionable solutions
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels
- Proven ability to manage multiple complex sales cycles simultaneously whilst maintaining meticulous attention to detail
- Experience developing business strategies, market entry plans, and go-to-market approaches
Apply now
If you are an experienced business development professional with a passion for the marketing agency and creative industry, we would like to hear from you. Please submit your CV to [Confidential Information].
