Company: Beauty Effect Store Sdn Bhd (owned SKINMADE)
Location: Petaling Jaya, Selangor (On- site Full time)
Team: Content & Marketing
Skincare that speaks. Content that converts. We're looking for a Senior Content Specialist who can turn product truth into scroll-stopping stories across TikTok, Shopee, Lazada, and beyond — from trending sound to shoot-ready brief.
About the role
You'll own the content pipeline for SKINMADE, Dermamed, and SKINMADE BABY end-to-end: planning, scripting, filming, editing, and being on camera when needed. You'll work closely with Marketing, Creative, Livestream, and Affiliate teams, especially during major campaigns, product launches, and payday sales.
What you'll do
- Plan: Build content calendars and translate marketing direction into concrete topics, formats, and posting plans
- Write: Craft scripts, hooks, captions, and content angles that turn product benefits into content people want to watch
- Produce: Shoot and edit short-form video — product education, demos, testimonials, trend content, and conversion-driven campaigns; comfortable on camera
- Launch: Deliver content assets and fast turnarounds for campaigns and product launches, flagging blockers early
- Improve: Track what's working (hooks, retention, engagement, conversion) and apply learnings to future content
What you'll bring
- Proven short-form video experience for TikTok, Shopee, or similar social commerce platforms
- Strong scripting/storytelling instincts and comfort on camera
- Hands-on video editing skills (CapCut, Premiere, or similar)
- Sharp trend awareness with good brand judgment
- Highly organised, able to juggle multiple campaigns and deadlines
- Bonus: experience in beauty/skincare or e-commerce marketplaces (Shopee, Lazada, TikTok Shop)
Why join us
- Real creative ownership — your ideas shape what millions of shoppers see
- Fast-moving, campaign-driven environment with quick turnaround-to-results
- Multi-brand portfolio spanning skincare, baby care, and dermatological lines
- A close-knit, collaborative team
