Senior CRM Executive

Shopee

Malaysia, Kuala Lumpur

4-6 Years

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Posted 2 months ago
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Job Description

Job Description:

Plan and execute CRM campaigns across key channels: Push Notifications, In-App Messages, Emails, and Vouchers.
Lead lifecycle strategies covering onboarding, activation, reactivation, loyalty progression, and category engagement.
Own advanced segmentation logic, targeting rules, and customer journey personalisation.
Conduct A/B experiments with rigorous performance tracking, deep-dive analysis, and actionable insights.
Partner closely with Category, Product, and Data teams to support business priorities with CRM solutions.
Maintain campaign documentation, reporting dashboards, and CRM tools hygiene.

Requirements:

Bachelor's Degree in Marketing, Business, Analytics, or relevant fields.
At least 4 years of hands-on CRM, lifecycle marketing, or data-driven digital marketing experience - ideally in e-commerce, app-based business, or subscription/retention-driven environments.
Proficient with CRM platforms (e.g., Braze, MoEngage) and Excel/Google Sheets familiarity with BI tools is a plus.
Strong analytical ability to translate data into growth insights and campaign optimization.
Excellent stakeholder communication and ability to manage multiple projects independently.
Creative and user-centric mindset with good understanding of consumer behaviour trends.

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 131122691

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