Senior Digital Analyst, GDAI - DM (GWB, GC&TB) - Digital Analytics MY

Strategy and Planning

• Develop framework & best practices for digital analytic across CIMB Martech systems.
• Identifies key objectives, financial and other performance measures for the department.
• Keeps abreast of the digital landscape in order to be able to take actions to capitalise on opportunities and mitigate threats.
• Provides advice and support to stakeholders on digital strategies to achieve Group overall business objectives.

Business Performance and Management

• Drive P&L growth, customer portfolio growth for Group Consumer Banking,Commercial Banking, Transaction Banking, and Digital Banking, including driving cross-selling initiatives in the local markets.
• Work closely with Business/Channel owner to conceptualization and execution of A/B Testing using Adobe Target to optimize CIMB group websites for higher sales/revenue generations.
• Interact with Business/Marketing teams and understand the context, business objective of the analysis and independently structure the analysis.
• Actively analyze and interpret data to ensure effective customer segmentation, to improve customer acquisition, engagement, retention and loyalty.
• Ability to complete detailed analysis and provide actionable recommendations that help shape the digital user experience.
• Maintain functional expertise in web analytics & web/app personalisation best practices and the tools that support them.
• Any other responsibilities / task as assigned by management from time to time.

People Management

• Manages the performance of stakeholders and the management team
• Develop inhouse capability for digital analytics & enablement ,train and reskill the existing resources.
• Lead a small team in MY, manage day to day projects, and mentor, coach and motivate team for high performance.

Regulatory Compliance

• Ensures all Group operations are in compliance with Group, local and regional regulations

Qualifications

(Basic Degree/Diploma etc)

• Bachelor's Degree or Professional Qualification in the relevant discipline (Accounting/Finance/Business Intelligence/Data Science and Analytic)

• At least 5 years of experience in digital analytics and digital marketing exposure.

Competencies/Skills

(Essential to succeed in this job)

Technical/Functional skills

• In-depth knowledge of web technology and digital marketing stacks such as CDP or DMP.
• Exposure to Web Analytic tools and A/B Test tool, able to define hypothesis from customer journey data.
• Strong analytic mindset & insightful.
• Strong knowledge of Adobe solutions or Google Analytics.

• Familiar with HTML programming such as JS script/JQuery.

Personal skills (Soft Competencies [Core/Leadership])

• Strong presentation and influencing skills, required in guiding and assisting teams in putting forward proposals for stakeholders.
• Ability to influence and manage stakeholders.
• Proven track record of achieving digital sales targets, project development and management.
• Builds strong culture of excellent service and growth opportunities for CIMB Group to attract and retain top talents
• Agile and adaptable

• #LI-AZ1