Senior Digital Marketer

Company Description

Founded in Malaysia, Kun Way Enterprise Sdn. Bhd. built its foundation in the Bird Nest industry, spending over a decade perfecting quality and establishing trusted export tradelines across the region.

That expertise became the springboard for expansion into Palm Oil and Durian plantations, including premium Musang King and Black Thorn varieties. Today, Kun Way operates across multiple agricultural sectors with well-established export tradelines and a growing presence across neighbouring countries.

The company is now growing its investment arm, with a focus on M&A activities, while exploring opportunities in technology, continuing its evolution from agricultural roots into a diversified business group.

Role Description

This is a full-time, on-site role for a Senior Digital Marketer based in Puchong, Selangor, Malaysia. The Senior Digital Marketer will lead the development and execution of comprehensive digital marketing strategies, spanning SEO, paid media, content, and data analytics, to strengthen brand visibility, drive organic growth, and generate qualified leads across global markets.

The role involves managing campaigns across Google Ads, Meta, and social platforms including Instagram, TikTok, and XHS, while leveraging data from Google Analytics and Search Console to continuously optimise performance. Close collaboration with cross-functional teams is essential to ensure cohesive and impactful marketing efforts.

Qualifications

• 3 to 5+ years of proven experience in digital marketing, SEO/SEM, performance marketing or related fields.
• Experienced in managing international SEO campaigns with expertise in geo-targeted keyword research to optimize visibility across diverse markets.
• Familiarity with AI-driven tools for SEO, content creation, and marketing optimization (e.g., Clearscope or Frase)
• Up to date with the latest digital marketing trends, SEO developments, and platform changes, applying current industry knowledge to keep strategies sharp and competitive.
• A creative thinker and proactive problem-solver who brings fresh ideas to the table, with the ability to work both independently and collaboratively in a team environment.

Tools & Proficiency

• Google Ads, Google Search Console, Google Analytics, etc.
• Ahrefs / SEMrush / Screaming Frog or Relevant SEO Tools
• Clearscope, Frase, MarketMuse or related tools
• Meta Ads
• Basic HTML and understanding of site structure

If you are...

• Passionate about keeping up with the latest in digital marketing
• Someone who takes ownership and sees campaigns through from start to finish
• Able to read data and turn it into clear next steps
• A team player who works well with different people and departments
• Adaptable and comfortable working in a fast-moving environment

...we'd love to hear from you!