Senior Digital Marketing Executive

Were looking for a Senior Digital Marketing Executive to take the lead in shaping and executing impactful digital campaigns. Youll play a key role in driving brand growth, user acquisition, and retention through data-driven strategies.

This role is perfect for a proactive marketer who enjoys both strategy and hands-on execution, and who wants to see their work make a direct impact on business results.

• Lead and oversee all aspects of B2C digital marketing campaigns (Google Ads, Meta Ads, TikTok Ads, etc. search, display, paid social, and retargeting) from planning to execution.
• Develop and implement digital strategies to achieve business goals (brand awareness, lead generation, conversion).
• Manage SEO/SEM strategies, website traffic growth, and lead generation optimization.
• Mentor and guide junior executive to ensure effective campaign execution.
• Collaborate with internal and external stakeholders (designers, agencies, partners) for high-quality campaign output.
• Manage campaign budgets, KPIs, and prepare detailed reports with actionable insights for management.
• Lead and support cross-department projects (GA tracking, app analytics, website revamp, marketing-tech integrations) to align digital with overall business objectives.
• Monitor competitor ads, promotions, and digital channels, and recommend actionable strategies.
• Research user behavior, market trends, and suggest campaign opportunities.
• Stay ahead of industry trends, competitor activities, and new marketing tools.

• Bachelors Degree in Marketing, Communications, or related field.
• 46 years of proven hands-on experience in digital marketing campaign management.
• Strong knowledge of paid ads campaign setup and optimisation, SEO/SEM, analytics tools (Google Analytics/GA4, social media platforms).
• Experience in app analytics is an advantage.
• Strong analytical skills and project management capabilities.
• Able to work independently, take ownership of projects, and mentor junior executives.
• Excellent communication skills in English and Bahasa Malaysia.