Core Brands: COROS & BMAI
Coverage Area: Malaysia & Singapore (MY/SG)
Job Description:-
Social Media Operation, Content Planning & Production
- Account Management: Responsible for the daily content strategy, posting, and account maintenance for BMAI and COROS on TikTok and Instagram (IG) to enhance brand presence in MY/SG markets.
- Trend Tracking & Ideation: Monitor TikTok/IG trends, viral BGM, and challenges in real-time; deeply deconstruct industry viral video mechanics and rapidly adapt them into creative campaign ideas.
- Hands-on Production: Independently handle the end-to-end production of short videos (including product unboxing, sports/running scenes, product reviews, and athlete interviews) using mobile phones or professional equipment.
2. KOL & KOC Strategy & Operations
- Sourcing & Database: Deep-dive into the MY/SG sports, running, fitness, and lifestyle ecosystems to discover, screen, and recruit high-quality KOLs/KOCs, maintaining a robust long-term influencer database.
- Briefing & Positioning: Draft professional KOL Cooperation Briefs based on GTM strategies to guide influencers in producing on-brand content, ensuring they accurately communicate core product technologies (e.g., BMAI shoe tech or COROS data metrics).
- Execution & Project Management: Manage the entire collaboration lifecycle—including script communication, product seeding, contract signing, filming timelines, final video review, and troubleshooting.
- Performance & ROI Tracking: Accountable for campaign results; monitor real-time metrics (views, engagement, link clicks) and analyze data to optimize influencer selection and maximize ROI.
3. IMC Campaign Planning Assistance & Execution
- Campaign Strategy Support: Assist the Marketing Manager in brainstorming, formulating, and planning Integrated Marketing Communication (IMC) strategies for product launches, marathon sponsorships, and major promotional nodes.
- On-Site & Ground Execution: Act as a core executor for marketing campaigns, coordinating cross-functional resources to ensure the smooth on-ground and online implementation of IMC projects.
Job Requirements:-
- Work Experience: 2 years or above experience in Social Media Operation, and KOL Marketing.
- Experience in Sports, FMCG, Beauty, or Consumer Electronics is highly preferred.
- Core Skills & Competencies:
- Content Mastery: Must possess exceptionally strong shooting and editing capabilities, with a proven track record of independently producing high-quality short videos.
- Influencer Management: Excellent communication and negotiation skills; capable of balancing brand commercial objectives with influencer creativity.
- Marketing Sense: Basic understanding of IMC/GTM frameworks; data-sensitive with a strong focus on driving ROI and conversion patterns.
- Culture Fit: Outstanding Internet Sense (digital savvy); deeply familiar with local MY/SG social media culture, language habits, and consumer insights. Passionate about running or sports is a massive plus.
- Language Skills: Fluent in written and spoken English & Malay & Mandarin to effectively communicate with our diverse client base and stakeholders.
- Applicants are required to provide a portfolio of past video works and handled KOL cases for screening.
- Interview Assignment: Required to demonstrate TikTok/IG creative content planning and video editing capability through a practical test assignment.
