Senior Digital Marketing Executive

POSITION SUMMARY

We are seeking a results-driven Senior Digital Marketing Executive to join our Marketing team. In this hands-on role, you will be planning, execution and optimization of comprehensive digital marketing campaigns across multiple channels, including social media, SEO/SEM, Google Ads, email marketing and display advertising. You will play a pivotal role in driving brand growth, lead generation and user engagement while ensuring consistent brand representation across all platforms.

This role offers the opportunity to shape the digital marketing landscape of our organization while acting as a brand ambassador across strategic initiatives and community engagements.

JOB RESPONSIBILITIES

I) Campaign management:

• To plan and execute comprehensive digital marketing campaigns across Google Ads, social media, SEO/SEM, email marketing and display advertising.
• To ensure alignment with overall marketing goals to drive visibility, engagement and conversions.

II) Strategic growth:

• To develop and implement social media strategies through competitive research, benchmarking and audience identification.
• To generate high-quality leads for sales, community events and key initiatives.

III) Platform optimization:

• To enhance social media presence, website SEO rankings and user experience (UX).
• To increase traffic, engagement and conversion rates across all platforms.

IV) Content collaboration:

• To work closely with the Graphic Designer to produce marketing materials (brochures, digital graphics, posters, flyers).
• To maintain brand consistency across all touchpoints.

V) Data-driven insights:

• To analyze social metrics, campaign data and industry best practices.
• To provide actionable insights to improve future campaigns.

VI) Performance tracking:

• To monitor and report marketing performance across all channels and promotions.
• To optimize budget allocation and strategies in real-time.

VII) Cross-functional collaboration:

• To collaborate with internal departments to maintain brand integrity.
• To identify key industry players and coordinate strategic initiaves.

VIII) Stakeholder management:

• To build and maintain strong relationships with media and publishers.
• To maximize the impact of promotional activities.

IX) Ad-hoc support:

• To assist with additional marketing tasks and projects as needed.
• To support overall business growth initiates.
• To support company community initiatives such as business networking events and member engagement activities.

X) Marketing & branding:

• To participate in high-level brainstorming sessions for creative campaigns and aggressive growth strategies.
• To act as a Brand Ambassador through partnerships and on-ground activities.
• To ensure clear communication and alignment of marketing objectives across the organization.

JOB REQUIREMENTS:

• Diploma or Degree in Marketing, Advertising, Communications or a related field.
• Minimum of 3 years of proven experience in a digital marketing role.
• Excellent communication, presentation and negotiation skills, with an ability to listen and adapt to feedback.
• A self-starter with a strong drive to achieve targets and thrive in a fast-paced environment.
• Professional-level command of spoken and written English.
• Candidates who actively learn or experiment with AI tools to improve work processes, research, and productivity will have an added advantage.