Senior Education Counsellor - Student Recruitment & Experience (PG)

The Senior Education Counsellor SRE-PG for assessing, planning, developing opportunities, and executing recruitment strategies to attract postgraduate students, in alignment with the annual and long-term goals set by Taylor's University.

In addition, the role encompasses the development and management of corporate-sponsored and partnership student recruitment efforts. This includes identifying and cultivating relationships with industry partners, government bodies, and other external stakeholders to drive enrolments from the corporate and professional segments.

She/he is accountable for achieving individual targets for both postgraduate and corporate-sponsored/partnership enrolments, contributing to the broader institutional goals of Taylor's University and Taylor's College.

She/he is also responsible for supporting the achievement of team sales targets by actively contributing to the department's sales pipeline (Leads, Contacts, Appointments, Visits, Enrolments, and Registrations) for postgraduate programmes, ensuring alignment with the overall sales objectives of Taylor's University.

KEY RESULT AREAS / RESPONSIBILITIES

• Effectively develop and implement innovative business development strategies to market and promote the courses and programmes offered by the University to educational institutions, private and/or public organisations

• Responsible for the sales strategies planning and implementation for the Malaysian market with the objective of increasing student enrolment in the various postgraduate programmes at the University College/ University from various segments.

• Strategize and implement sales and marketing plans for the targeted markets to increase the student enrolment and to work very closely with the Institutional Marketing Department

• To create and maintain up-to-date and accurate listing of organisations to receive updated marketing materials/ collaterals

• Identify and contact private and/or public organisations to make appropriate presentations to promote the courses and programmes offered by the University College/ University

• Provide copies of latest marketing materials/collaterals to clients in private and/or public organisations.

• Establish and maintain effective business relationships with industry, professional bodies and government agencies in respect to matters pertaining to the recruitment of students.

• Plan, implement and participate in all major student recruitment activities which include, but may not be limited to, education fair representations, Open Days and special events organised to attract potential students

• Support all marketing activities and develop network links in order to create more awareness of the courses and programmes offered by the University College/ University

• Provide advice to prospective and newly admitted students with regards to the post graduate programs as well as non academic matters at the University at large.

• Conduct research on potential markets; gather and analyse competitors information and constantly update the market analysis to be on par with the top universities in the region

• Maintain current information on trends and developments in the education industry and present recommendations for marketing and promotions of the courses offered by the University.

• Assist and provide input in the development of marketing and promotional materials in all media to support the marketing activities of the University College/ University

• Undertake any other projects that may be assigned from time to time by the Management of Taylor's University College/ University

JOB SPECIFICATION

MINIMUM ACADEMIC/PROFESSIONAL QUALIFICATION

Degree in Business/Management/Marketing or related discipline

RELATED EXPERIENCE

At least five (5) years of working experience in marketing, promotion, and public relations in a target driven sales environment

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

Good command of English, Bahasa Malaysia and Mandarin, both written and spoken Knowledge of and skills in using computer software e.g. Microsoft software applications

Ability to positively and effectively interact and communicate well with customers, colleagues, business contacts in a courteous and professional manner

Excellent communication, interpersonal, planning and organisational abilities

Ability to work on own initiative

Ability to network and exploit opportunities

Knowledge of marketing strategies, processes and available resource

KEY COMPETENCIES

Leadership skills

Communication skills

People management skills

Planning and organizing skills

Problem solving skills

Results and achievement focus

Product knowledge and conversion skills

Time management

COMPETENCIES (BEHAVIOURAL)

Good team player

Hardworking, committed and reliable

Has good working attitude.

People oriented with warm and cheerful personality

Willing to work beyond normal working hours