Overview
The Sr.Events Specialist in Malaysia will lead a dynamic team responsible for driving delegate and attendee acquisition for IDC's events across Southeast Asia. This role combines leadership, strategy, and execution ensuring each event attracts the right mix of senior IT and business leaders, delivering exceptional value to clients and sponsors.
Responsibilities
Lead and mentor the Audience Development team to meet regional attendee targets.Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.Establish KPIs and performance tracking metrics for acquisition effectiveness.Oversee data management, CRM optimization, and quality control for audience lists.Provide insights and reporting on attendance trends, conversion rates, and engagement levels.Represent the region in cross-functional collaboration with other IDC markets to ensure best practices.
Qualifications
- Education: Bachelor's degree in Marketing, Business, or Communications (Master's preferred).
- Experience: 2-4 years of experience in B2B event marketing or audience acquisition
- Technical Skills: Strong understanding of CRM systems such as HubSpot, Salesforce, or Marketo, and a solid grasp of data-driven marketing approaches.
- Leadership: Proven success in building and handling a team would be preferred
- Core Competencies: Excellent communication, analytical, and leadership skills.
- Mindset: Results-oriented, strategic, and collaborative approach.
- Travel: Willingness to travel 1015% of the time for events across Malaysia and Southeast Asia.
- Work Model: Hybrid role, based in Kuala Lumpur.
Why IDC
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.
For more than five decades IDC and its businesses have been at the forefront of every major shift in the technology market, providing critical insights for tech suppliers and buyers. Our vision is to make the world a better place through technology.
Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.
IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.
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