We are seeking a proactive and results-oriented Senior Executive, Brand Activation to support the planning and execution of marketing campaigns that drive brand awareness and business growth.
This role works closely with cross-functional teams and external partners to ensure successful campaign implementation and performance tracking.
Ideal for candidates with FMCG, food & beverage, retail, or consumer goods marketing experience who enjoy campaign execution, data analysis, and cross-functional collaboration.
Location : KL (Near public transport)
Job Responsibilities
Support annual marketing planning and campaign development.
Coordinate with Sales, Trade Marketing, and external partners to ensure smooth campaign execution.
Monitor campaign budgets and ensure spending aligns with approved plans.
Work closely with internal teams to deliver integrated marketing initiatives.
Analyze campaign performance and provide recommendations for improvement.
Prepare reports and insights to support business and marketing decisions.
Manage stakeholder communications and coordinate marketing activities effectively.
Job Requirements
Bachelor's Degree in Marketing, Business, or a related field.
Minimum 3 years of experience in marketing, brand activation, market research, data management, or related functions. FMCG or retail industry experience is an added advantage.
Strong analytical and problem-solving skills.
Proficient in Microsoft Excel, including Pivot Tables, formulas, and basic data analysis.
Detail-oriented with the ability to manage multiple projects simultaneously.
Good communication and stakeholder management skills.
