THE ROLE:
Support the development and execution of brand growth initiatives by bridging Brand Marketing, Trade Marketing, Sales, and Supply Chain to ensure campaigns, innovations, and launches are commercially successful.
KEY RESPONSIBILITIES:
1. Brand & Portfolio Development
- Support annual brand planning and campaign execution.
- Monitor market trends, competitor activities, and consumer insights.
- Assist in developing growth plans for key brands and categories.
2. New Product Launches & Commercialisation
- Coordinate cross-functional launch activities from concept to market execution.
- Ensure launch readiness across pricing, packaging, distribution, POSM, and promotional plans.
- Track project timelines and resolve commercialization issues.
3. Shopper & Trade Integration
- Work with our Commercialisation Trade Excellence team to convert brand plans into shopper and retail activations.
- Support development of promotions, POSM, roadshows, and sampling activities.
- Ensure alignment between brand objectives and in-market execution.
4. Performance & Analysis
- Monitor campaign and launch performance.
- Analyse sales, distribution, and ROI performance.
- Provide recommendations to improve future initiatives.
KEY REQUIREMENTS:
- Bachelor's Degree in Marketing, Business, Commerce, or related field.
- 3–5 years of working experience in similar capacity
- Experience in FMCG, Brand Marketing, Shopper Marketing, Trade Marketing, Category Development, or Commercial roles preferred.
- Strong project management and stakeholder management skills.
- Good commercial and analytical mindset.
- Experience managing product launches or commercial projects is an added advantage.
- Proficient in Microsoft Excel and PowerPoint.
