Our Blend
The Coffee Bean & Tea Leaf is one of the world's largest independent and privately-owned specialty coffee and tea retailers. In 1963 we opened our very first store in Southern California, and today we have over 1100 cafes in over 20 countries, and our Global Headquarters in Singapore.
The Coffee Bean & Tea Leaf is on an inspiring journey to become the world's coffee and tea brand. We are united by our passion for connecting people through the daily rituals of coffee and tea—viewing every cup as an opportunity to impact someone's day.
Our Brew Crew is a diverse team of hard-working optimists with a passion for learning about our craft, the people we serve, and the world around us. We offer the tools, the environment, and the support for you to make your unique contribution and grow as a person.
Passion is contagious, and we've got a serious case of it. If you are just as passionate as we are, come join our Brew Crew!
Brew Crew Opportunity
Our Global Brew Crew is seeking a Senior Executive (Brand & Merchandise) to execute marketing strategies, liaise with partners on brand collaborations, organize and oversee advertising/communication campaigns (social media, TV etc.) & assist manager to oversee the implementation of marketing plans.
Key Responsibilities
In this role, you will:
Brand and Media
- Collaborate with partner teams to brainstorm, design, and execute joint marketing campaigns across various channels like social media, email, content marketing, and events.
- Oversee the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts to increase brand visibility and reach.
- Track marketing performance and return on investment and prepare weekly or monthly reports for management.
- Create, maintain, and conduct analytics reporting across multiple platforms and create key insights for future project / campaign development and go-to-market strategies, complete with formal proposals and recommendations.
- Develop success metrics and data tracking processes to measure marketing success against the company's marketing and business objectives and provide regular reports with insights and recommendations for improvement.
- Develop and implement comprehensive media strategies to enhance brand visibility and reach target audiences.
- Manage creative media agency to insure proper and on-time delivery of qualitative online material (banners, videos, ad copy) and campaigns.
- Ensure all media content adheres to brand guidelines and maintains a consistent brand voice.
Merchandise:
- Develop and implement comprehensive merchandising plans aligned with marketing campaigns, product launches, and seasonal promotions.
- Optimize product placement and display techniques to increase sales conversion and customer engagement.
- Liaise with external vendors or suppliers for the production of merchandise.
- Collaborate with procurement and supply chain teams to forecast product demand based on promotional calendars and historical data.
- Conduct regular market and competitor analysis to stay updated on F&B trends and customer preferences.
Your Ingredients
- Advanced Degree in Marketing, Business, or a Related Field, Extensive Marketing Experience.
- Interpersonal skills that enable you to work with people at all levels of an organisation, and motivate team members.
- Written and spoken communication skills that allow you to inform and advise others clearly.
- Presentation, Problem-solving and negotiation skills.
- Initiative and the ability to offer new ideas.
- Proven experience in marketing, with a minimum of 3-4 years in a brand marketing, merchandising and F&B.
- Strong analytical skills, with the ability to interpret data and make informed marketing decisions.
- Knowledge of consumer behavior and visual merchandising techniques.
- Excellent Proactive, enthusiastic and innovative approach to work.
- Personal commitment to improving your own knowledge and skills and a passion for continuing learning and development.
Performance & Rewards
At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork, ownership, and respect for one another.
