Job Overview
The Senior Executive, Business Development (Postgraduate & Open & Distance Learning), is responsible for driving strategic business growth by developing corporate partnerships, industry collaborations, and relationships with government agencies, professional bodies, and educational institutions. The role focuses on generating sustainable student enrolment through bulk registrations, sponsored programmes, workforce upskilling initiatives, and institutional collaborations.
In addition to business development, the incumbent is responsible for recruiting individual postgraduate and ODL students, managing the end-to-end recruitment process, and achieving enrolment targets. This position requires strong networking, relationship management, sales, and negotiation skills to identify new business opportunities while maintaining long-term partnerships that contribute to the university's growth.
Responsibilities
- Develop and secure strategic partnerships with corporations, government agencies, professional bodies, and educational institutions.
- Generate new business opportunities that lead to bulk student enrolment through corporate collaborations and sponsorship programmes.
- Build and maintain strong relationships with key stakeholders to expand the university's corporate network.
- Recruit prospective students for Postgraduate and ODL programmes through direct engagement, referrals, corporate partnerships, and recruitment activities.
- Provide professional programme consultation, including admission requirements, tuition fees, scholarships, APEL pathways, and financing options.
- Organise and conduct corporate presentations, programme briefings, webinars, networking sessions, and recruitment events.
- Represent the university at education fairs, industry events, conferences, and corporate engagements.
- Work closely with internal departments to ensure a smooth admission and enrolment process.
- Maintain accurate records of leads, partnerships, and recruitment activities using the university's CRM system.
- Achieve individual and team KPIs related to business development, partnership acquisition, and student enrolment.
Required Qualifications
- Minimum Bachelor's Degree in Business Administration, Marketing, Education, Management, or a related field.
- Minimum three (3) years of experience in business development, corporate sales, partnership management, account management, or higher education recruitment.
- Proven track record in developing strategic partnerships and achieving business development, sales, or student recruitment targets.
- Strong networking, negotiation, presentation, and stakeholder management skills.
- Excellent communication and interpersonal skills, with the ability to engage effectively with corporate clients, prospective students, and external partners.
- Strong organisational and time management skills, with the ability to manage multiple projects and priorities.
- Results-driven, proactive, and self-motivated with a strong commercial mindset.
- Proficient in Microsoft Office applications and CRM systems.
- Excellent command of both spoken and written English and Bahasa Malaysia.
- Willingness to travel for corporate meetings, recruitment activities, education fairs, networking events, and business development initiatives.
Preferred Qualifications
- Experience in higher education, particularly in Postgraduate, Open & Distance Learning (ODL), or Lifelong Learning programmes.
- Established network with corporate organisations, government agencies, professional bodies, or industry associations.
- Experience in developing corporate partnerships, sponsorship programmes, or institutional collaborations that result in student enrolment.
- Knowledge of APEL, HRD Corp, workforce upskilling initiatives, or executive education programmes will be an added advantage.
- Highly self-motivated with excellent interpersonal, communication, and administrative skills.
- Computer literate and comfortable using digital communication and CRM tools.
- Demonstrates professionalism, a positive attitude, strong work ethic, and commitment to achieving performance targets.
