Role Overview
We are seeking for a Senior Executive, New Product Development (NPD) for e'lioe to support development of new product opportunities within consumer skin health & personal care. This role will work closely with Brand Lead to identify market opportunities, coordinate product development projects, support sourcing activities, and assist in executing go-to-market plans.
The ideal candidate is commercially aware, detail-oriented, proactive, and eager to grow in brand management and new product development within a fast-paced local environment.
Key Responsibilities
- Opportunity & Trend Exploration
- Monitor market trends, competitor activities, and category developments in consumer skin health & personal care.
- Gather insights on customer needs, healthcare usage trends, and potential market gaps.
- Support opportunity screening and early-stage concept research.
2. Business Case & Project Support
- Assist in preparing business cases for new product opportunities.
- Support market sizing, pricing research, and commercial viability assessments.
- Consolidate research findings, sales inputs and competitor benchmarks for management review.
3. New Product Development (NPD) & Sourcing
- Coordinate new product development projects from concept to launch under Manager guidance.
- Liaise with internal stakeholders such as regulatory, sales, operations, procurement and design teams.
- Support supplier sourcing, quotation comparisons, sample evaluations and project timelines.
- Follow up on packaging artwork specifications, compliance documents, and launch readiness.
4. Go-to-Market Execution
- Support product launch plans across retail and e-comm channels.
- Coordinate packaging development, product claims, and marketing materials.
- Prepare sales support tools such as presentations, product sheets, catalogues and training kits.
