Company Description
Little Caliphs International Sdn Bhd is the franchisor of The Little Caliphs Program (TLCP), an Islamic-English-Creative preschool program that focuses on helping children realize their spiritual, cognitive, socio-emotional, and physical potential. TLCP provides training, branding, and business support for kindergarten businesses, with proven creative methodologies for teaching foundational skills.
Role Description
This is a contract role for a Senior Executive of Marketing and Branding at Little Caliphs International Sdn Bhd. This position is located on-site in Shah Alam. The responsibilities as per below:
Responsibility:
1. Marketing Strategy & Annual Campaigns
- Develop the Annual Marketing Masterplan, aligning with corporate strategy, LIFE25 initiatives, and product launches.
- Formulate clear target audiences, value propositions, and campaign timelines across business units.
- Translate LCISB's mission and Islamic values into relatable and marketable narratives for parents and public.
2. Social Media & Digital Marketing (Bold Presence 2025)
- Lead LCISB's Bold Social Media Presence Project with Sentap Press, overseeing:
- Editorial planning
- Approval of themes & key messages
- Monthly performance tracking (views, engagement, conversions)
- Collaborate with Multimedia Team for TikTok/IG/FB content creation.
- Manage digital advertising (Meta Ads, YouTube, Google Display, TikTok Ads).
- Ensure LCISB reaches 1 million views/month through impactful and value-driven content.
3. LIFE25 Campaign Management
- Be the campaign leader for LIFE25 (Little Caliphs Initiative for Full Enrollment):
- Coordinate marketing components of the campaign with HODs, franchisees, and EduHub
- Design and execute Open Day materials, referral systems, Early Bird packs, and lead funnel optimization.
- Drive awareness and registration through planned advertising pushes.
4. Franchisee & Enrolment Support
- Develop and distribute marketing toolkits for all TLCP and TLCP Playschool franchisees.
- Provide branding guidelines, sample visuals, and event marketing materials.
- Conduct basic marketing training for new franchisees and operators.
5. Product Marketing (KIDZORI, Merchandise, Evergreen Books)
- Plan and launch campaigns for digital apps (e.g. KIDZORI), books, and educational kits.
- Manage go-to-market launches and coordinate with SBU teams to boost visibility and conversions.
6. Analytics, Budgeting & Performance Reporting
- Develop monthly marketing KPIs dashboard (leads, enrolment conversions, digital reach, ROI).
- Manage and track marketing budget (including RM250,000 for Sentap Press project).
- Provide quarterly reporting to CEO with strategic insights and proposed improvements.
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- Market Planning, Marketing Management, and Market Research skills
- At least 2-5 years of experience in marketing, with a focus on brand development and strategic planning. Previous experience in a leadership role is highly desirable.
- Experience in developing marketing strategies and managing marketing campaigns
- Strong communication and interpersonal skills
- Ability to work effectively in a team and independently
- Previous experience in the education or childcare sector is a plus
Benefit
- Starting salary up RM3,000per month based on experience.
- Lunch provided
- Training is provided
- Achievement bonuses are awarded
- Salary increment and bonus provided based on KPI review.
- Medical claims (Medical claim)
- Panel clinics are provided.
- Annual leave, Sick leave, Maternity leave, Paternity leave, and Marriage leave are provided.
- Build a career with us.
- Happy working environment
- Emphasize the Baraqah culture in the workplace
- Opportunity to show the talents and skills to solve the problems and tasks that have been entrusted.
