Senior Executive, Performance Marketing

Position Summary

This role is responsible to secure the sales growth and online brand presence of UNIQLO Malaysia. Develops digital marketing strategies and executions across paid channels - App, Affiliates, Display and Search, to drive new customer acquisition, sessions and sales growth across digital touchpoints.

Responsibilities

• Responsible for Performance Marketing in key paid digital channels - App, Affiliates, Display and Search to increase brand awareness, drive traffic, generate leads and increase sales.
• Responsible for creation and alignment of channel KPIs with local stakeholders and global headquarters in Japan.
• Responsible for media planning and creative direction, which aligns to the company calendar and overall. Also responsible for daily/ weekly/ monthly performance review and internal reporting.
• Responsible for cross-functional work with E-commerce department, product marketing, global headquarter in Japan. Also responsible for agency management.
• Responsible for developing new Digital Marketing channel/ media to enhance existing sales.

Requirements

• Possess a degree in any related field.
• With a least 5 years of digital performance marketing experiences.
• Experience of customer acquisition to digital platform/ website.
• Experienced of using ads platform such as Google Ads Manager, Facebook Business Manager, TikTok Ads etc.
• Excellent communications and interpersonal skills, and eager for new challenges.