Senior Executive - Project Marketing

Job description:

Job Summary

To execute and manage all content related to marketing and branding of projects.

Key Responsibilities

• To conduct feasibility study, market intelligence research, analyzing demands, trend and pricing

• Develop and implement comprehensive marketing and strategic sales plans to drive business growth, market penetration, and brand positioning across targeted market segments.

• Conduct continuous market intelligence and research on property trends, consumer behaviour, competitor activities, and industry developments to support strategic decision-making.

• Develop, plan, and execute integrated marketing campaigns across different channels to enhance brand visibility, generate leads, and support sales conversion objectives.

• Plan and conduct sales seminars, product briefings, and training programmes to improve product knowledge, sales effectiveness, and overall team performance.

• Analyze market conditions and customer demand to recommend new product development opportunities and strategic growth areas within the property industry.

• Monitor and evaluate sales performance against targets and forecasts; identify business challenges and develop effective marketing and sales strategies. 

• Review operational processes and recommend continuous improvement initiatives to enhance efficiency, customer experience, and business outcomes.

• Support the development, production, and distribution of marketing collaterals, promotional materials, and branding initiatives.

• Plan, coordinate, and execute property launches, promotional campaigns, exhibitions, roadshows, and marketing events to drive sales conversion and market visibility.

• To comply and adhere to all matters pertaining to Quality, Safety & Health and Environment related to the job scope and work place as required by the Company.
• Any other duties that will be assigned from time to time by the Management.

Qualifications

Degree in Marketing, International Business or relevant field.

Skills & Abilities

• Attention to detail.
• Computer literate.
• Good working knowledge of property marketing. 
• Proficient in communication (oral and written).
• Possess a valid driving license.
• Strong Market Data Awareness.
• Work well in teams.

Expected Minimum Years of Experience

3 years