Do you thrive in the fast-paced world of digital media, and enjoy using social platforms to engage audiences and elevate thought leadership The QI Group's Executive Chairman's Office is seeking a dynamic Senior Social Media Executive to lead the creation, execution, and monitoring of the digital presence across key platforms.
In this exciting role, you'll play a vital part in managing and amplifying the voice of the Executive Chairman, aligning digital storytelling with the Group's mission and global footprint.
Key Responsibilities:
Social Media Strategy & Content Development
- Create and execute a comprehensive social media strategy for the official platforms (Instagram, Facebook, X, Tik-Tok, YouTube).
- Develop high-quality, brand-aligned content including posts, captions, visuals, and short-form videos that reflect the voice, values, and engagements.
- Ensure content supports thought leadership positioning and key messages from the speeches, meetings, and public appearances.
Digital Engagement & Analytics
- Manage day-to-day publishing and audience engagement across all social platforms.
- Track content performance using analytics tools; optimize posting strategies based on audience insights and platform algorithms.
- Monitor social media trends and conversations relevant to the interests and Group's initiatives.
Coordination & Asset Management
- Liaise with the internal and external parties to capture key moments during events, meetings, and travel.
- Maintain a digital archive of media assets and past posts for reference and reporting.
Content Sourcing & Storytelling
- Source relevant stories, articles, and updates from across the QI Group and other subsidiaries to feature on the Chairman's social platforms.
- Collaborate with podcast and video teams to repurpose multimedia content into social-ready formats.
Brand Consistency & Reputation Management
- Ensure tone, messaging, and visual identity are consistent with the personal branding and the QI Group's values.
- Support in drafting responses or statements if needed, in alignment with the broader corporate communications strategy.
Qualifications & Experience:
- Bachelor's degree in Communications, Marketing, Digital Media, or related field.
- Min: 2-3 years of experience in social media management, digital marketing, or corporate communications.
- Strong understanding of platform-specific content best practices (especially LinkedIn, Instagram, and YouTube).
- Excellent writing, editing, and visual storytelling skills.
- Proficiency with design and editing tools (Canva, Adobe Suite, CapCut, etc.).
- Experience using scheduling and analytics tools (Meta Business Suite, Hootsuite. Etc.).
- Familiarity with high-level executive communication or working with senior leadership is a strong advantage.
- Able to multitask, manage tight deadlines, and operate with discretion.
Why Join Us
- Lead impactful storytelling that drives positive social change.
- Collaborate with a mission-driven, dynamic, and creative team.
- Opportunities for professional growth and thought leadership.
- Competitive salary and comprehensive benefits package.
Be part of the voice that leads change. Apply today to help shape an inspiring, influential, and authentic digital presence.
