Senior Executive, Social Media Strategist & Content Creator (Specialist, China Market)

Hiring Company

AAD Move Travel Sdn. Bhd.

Job Description

We're looking for a true China-platform native. Someone who understands Douyin and Xiaohongshu beyond surface-level trends. You'll lead MOVE's presence on China social platforms, ensuring content feels locally authentic while staying aligned with our regional brand direction.

What You'll Be Doing

China Social Strategy

• Develop and execute Douyin and Xiaohongshu strategies

• Localise regional campaigns with cultural nuance

• Identify trends and platform shifts early

Content Production

• Conceptualise and produce platform-native content

• Write and optimise Mandarin copy

• Ensure discoverability through smart tagging, keywords, and format optimisation

Creator & Growth

• Identify and collaborate with local KOLs and creators

• Monitor engagement trends and adapt quickly

• Provide cultural insights to regional teams

A Few Extras We Look For

We're not looking for someone who just reposts trends. We're looking for someone who:

• Lives and breathes China digital culture

• Understands nuance, tone, and audience behaviour deeply

• Thinks strategically, not just tactically

• Can explain platform insights clearly to regional stakeholders

• Balances local authenticity with global brand consistency

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.