Company Description
Founded in 2001, CPR Vision is APAC's leading CRM, Loyalty & Digital Agency. We are a trusted partner of world's leading brands for more than 20 years. Together, we are a team of passionate people that are talented, experienced and committed to one common goal — to help our clients grow their business.
Our people make all the difference. We go to great lengths to identify self-starters with diverse experience and skill sets to produce not just an effective workforce, but a well-rounded, talented and complementary team.
Job Summary
We are seeking a seasoned and hands-on Senior Full Stack PHP Developer with at least 6-8 years of professional experience to lead the development, enhancement, and modernisation of our CRM, omnichannel, and customer intelligence platforms.
This is not a pure maintenance role.
The ideal candidate must be capable of:
• Architecting scalable PHP applications
• Modernising legacy systems
• Building performant APIs and frontend experiences
• Integrating AI-powered workflows and tooling
• Working across cloud, frontend, backend, and DevOps environments
• Mentoring junior developers
• Driving engineering best practices and reducing single points of failure
• Provide support for website content management using CMS tools when required; CMS training will be provided.
You should be highly technical, commercially aware, execution-focused, and comfortable operating in a fast-moving environment where AI adoption is becoming central to engineering productivity and product evolution.
Job Description
Key Responsibilities
Platform Development & Engineering
- Design, develop, maintain, and optimise enterprise-grade PHP applications and platforms
- Lead backend development for CRM, loyalty, omnichannel, and customer engagement solutions
- Modernise existing legacy PHP systems into scalable, modular architectures
- Build and maintain reusable APIs, services, and microservice integrations
- Develop scalable frontend interfaces and dashboards
- Improve overall platform performance, scalability, and maintainability
- Drive API-first and modular architecture approaches
Full Stack Development
- Build responsive and modern frontend applications using JavaScript frameworks and modern UI practices
- Integrate frontend applications with backend APIs and services
- Ensure high-performance rendering, responsiveness, and browser compatibility
- Work closely with UX/UI and product teams to improve user experience
AI & Automation
- Integrate AI capabilities into platforms and workflows where relevant
- Work with tools such as Claude, GitHub Copilot, OpenAI APIs, vector databases, or similar AI technologies
- Build AI-assisted workflows, recommendation engines, conversational interfaces, or operational automation features
- Evaluate and prototype AI use cases that improve engineering productivity and client outcomes
- Contribute to AI-driven platform initiatives including omnichannel messaging, AI Buddy concepts, customer intelligence, and automation tooling
Architecture & Performance
- Identify bottlenecks and optimise application performance
- Improve API response times, caching strategies, database performance, and frontend delivery
- Participate in infrastructure and deployment discussions
- Contribute to platform scalability and cloud readiness initiatives
- Ensure secure coding practices and platform resilience
Collaboration & Leadership
- Mentor junior and mid-level developers
- Conduct code reviews and establish development best practices
- Collaborate closely with product, delivery, infrastructure, and customer-facing teams
- Translate technical concepts into business impact where necessary
- Support project estimations, technical assessments, and solution discussions
DevOps & Delivery
- Participate in CI/CD and deployment improvements
- Support debugging, production troubleshooting, and incident resolution
- Contribute to monitoring, logging, and observability improvements
- Work closely with Infrastructure and R&D teams on platform enhancements
- Support website content contributions using CMS platforms such as AEM, Drupal, Ektron, and WordPress when necessary.
