At MR DIY International, we're more than a global home improvement brand, we're a catalyst for ambitious talent ready to grow beyond borders.
With over 5,000+ stores across 14 countries globally, we offer unmatched international exposure to those looking to build a meaningful, global career. From retail operations and merchandising to strategy, tech, and supply chain. Your work here shapes how millions of customers shop every day.
The incumbent will lead the development and execution of integrated branding campaigns that bring MR DIY's values and promise to life. From festive campaigns that spark nationwide engagement to cross-market initiatives that reinforce our global identity, the incumbent will set the standard for brand storytelling, creative excellence, and consumer connection.
We're seeking a seasoned professional with proven experience driving large-scale brand campaigns, a strong grasp of global vs. local market dynamics, and a flair for turning insights into innovative brand strategies.
Responsibilities:
- Develop and execute integrated branding campaigns, while leading the creation of compelling creative assets, brand storytelling, and cross-channel campaign content.
- Lead the creation of festive campaigns to drive relevance and engagement.
- Establish consistent brand messaging and visual identity across all markets.
- Work closely with regional marketing teams to adapt campaigns to local market needs while maintaining global brand consistency.
- Conduct market research and analyze consumer insights to guide brand strategies.
- Benchmark against competitors and industry best practices to keep MR.DIY's brand positioning strong.
- Oversee the development of creative assets, storytelling, and campaign content across channels.
- Craft compelling brand narratives that highlight MR.DIY's values, positioning, and promise.
- Ensure brand tone of voice and messaging are consistent across internal and external communications.
- Collaborate with cross-functional teams to ensure branding campaigns are seamlessly integrated across all touchpoints.
- Define KPIs and measure the effectiveness of branding campaigns.
- Provide insights and recommendations to optimize future campaigns and brand activities.
- Drive innovation in branding approaches, including experiential marketing.
- Support the development of MR.DIY sub-brands or new brand initiatives.
Requirements:
- Bachelor's degree in Marketing, Branding, Communications, or related field.
- More than 10 years of experience in branding, marketing communications, or related roles, preferably in retail or FMCG.
- Solid project management abilities with the capability to manage multiple campaigns simultaneously.
- Proven track record in leading large-scale brand campaigns, including festive and thematic activations.
- Strong understanding of global vs. local branding dynamics and experience working across multiple markets.
- Exceptional storytelling, communication, and creative briefing skills.
- Experience crafting award-winning case studies, reports, or submissions.
- Data-driven mindset with experience using insights to optimize brand performance.
- Strong collaboration skills to work effectively with cross-functional and regional teams.
- Experience managing external agencies, creative vendors, and production partners.
