We fuel the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP
We are a culture that empowers everyone to innovate and create solutions that will leave a positive impact on our communities and our nation, Touch n Go will always be here to inspire our talents to grow as leaders and innovators giving you the power to make a difference.
Job Responsibilities:
- Develop and lead the Bumiputera Segment Growth Strategy, covering acquisition, activation, retention, and long-term brand relevance across key TNG eWallet products and services.
- Identify, initiate, and manage strategic partnerships with Bumiputera-focused organizations such as government agencies/ministries, GLCs, cooperatives (Koperasi), foundations, NGOs, and community bodies.
- Drive segment-specific marketing and outreach programs, including community engagement, religious-based initiatives, events, and digital campaigns tailored for Bumiputera audiences.
- Collaborate with internal teams (Product, Marketing, Commercial, UED, Compliance, CSR, Mobility, Financial Services) to ensure the segment's needs and insights are embedded into product design and go-to-market plans.
- Analyze market data and user behavior to identify opportunities, pain points, and segment gaps; translate findings into actionable business plans to grow GMV and revenue contribution.
- Develop and monitor KPIs for Bumiputera segment performance, including user growth, product penetration, transaction uplift, and partnership outcomes.
- Lead cross-functional execution for Bumiputera-centric campaigns, ensuring proper planning, budgeting, governance, reporting, and stakeholder management.
- Represent TNG eWallet in Bumiputera ecosystem engagements, strengthening relationships, building trust, and positioning the company as a supportive partner in advancing community digitalization and financial inclusion.
- Responsible for other special assignments, ad-hoc functions, and related duties as specified by the Head of Division/Department.
Job Requirements:
- Candidate must possess at least Bachelor's Degree in Business Administration, Marketing, Economics, Finance, Communications or equivalent.
- Master's Degree (MBA or relevant field) is an added advantage.
- Minimum 8 years in marketing/product/brand management experience in finance, fintech or e-commerce/ transport/ mobility.
- Preferably manager/senior manager specialized in Toll/Transit/Marketing/Business Development or equivalent.
- Strong understanding of Malaysian consumer landscape, especially Bumiputera market dynamics. Digital payments, fintech ecosystem, and financial inclusion initiatives. Government agencies, GLC structures, Bumiputera-focused programs, Islamic-related initiatives, and community organizations.
- Strong networking capabilities within Bumiputera institutions, communities, and business associations.
- Able to influence internal and external stakeholders at senior levels.
- Demonstrated ability to lead cross-functional initiatives.
- Strong project management, planning, and problem-solving skills.
- Ability to independently run end-to-end programs with minimal supervision.
- Excellent communication in Bahasa Malaysia and English.
- Ability to craft narratives and engagement strategies suitable for government, community, and mass-market audiences.
- High integrity, culturally sensitive, and trustworthy.
- Strong analytical mindset with commercial awareness.
- Passion for driving inclusion, community upliftment, and digital adoption.
- Possess own transport and willing to travel.
Our Perks and Benefits:
- Flexi clock-in hours.
- Monthly eWallet allowance.
- Additional 1% employer EPF contribution from your 1st to 3rd year of service, with further increases based on your continued years of service.
- Unlimited office pantry fruits, snacks and drinks.
- Mobile and broadband subscription reimbursement.
- Flexibility to opt dependants coverage (spouse, child, parents or parents-in-law) for outpatient medical benefits.
- Additional leave including family leave and paid care leave to care for family members.
- Medical coverage including dental, optometrist, mental care, maternity, registered Traditional Chinese Medicine (TCM) and Chiropractic.
- Corporate membership discount and many more to explore.
We believe that you have what it takes to fit into the Touch n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now!
Touch n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and calibre. It is Touch n Go's policy to not discriminate based on age, race, religion, colour or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing: [Confidential Information]
Note: Only shortlisted candidates will be contacted.
