Senior Manager, Content Strategy and Operations

About 2X

2X is the global leader in subscription go-to-market services, empowering B2B companies to grow their business faster and more profitably than in-house operating models. We serve as an embedded marketing engine, combining enterprise-grade strategic thinking with scalable execution to deliver the growth outcomes CMOs need without the operational complexity they can't afford.

Through our comprehensive managed services, we deliver end-to-end marketing operations, revenue operations, content production, and strategic consultingall powered by AI-enabled workflows and delivered under one predictable subscription.

As a high-growth organization backed by leading private equity partners, 2X offers exceptional opportunities for career advancement and professional development. Our dynamic environment provides exposure to diverse brand and communications work, accelerated learning curves, and the chance to shape marketing strategies that drive real business impact. Join us during an exciting phase of expansion where your contributions directly influence our high revenue and profitability trajectory.

Role Overview

We're seeking a hands-on content strategist and creator to serve as our Senior Manager/Assoc Director of Content Strategy & Operations. This role balances strategic content planning and creation with building operational frameworks that enable content excellence across the organization. You'll be both a skilled practitioner who creates high-quality B2B content and a strategic thinker who can audit existing content libraries, develop refresh strategies, and leverage AI to maximize content performance and discoverability.

The ideal candidate brings 8+ years of B2B content experience with deep expertise in content strategy, creation, atomization, and AI-powered content optimization. You're equally comfortable writing a thought leadership piece as you are developing a content governance framework or using LLMs to repurpose three-year-old assets for modern channels.

Key Responsibilities

Content Creation & Strategy (50%)

Create high-quality content including thought leadership pieces, whitepapers, case studies, blog posts, and campaign assets

Develop compelling messaging for external communications, corporate communications, and marketing initiatives

Write and optimize content for account-based experience (ABX) programs and sales enablement

Support M&A integration content and communications planning

Craft executive communications and strategic messaging as needed

Ensure all content aligns with brand positioning and messaging frameworks

Content Strategy & Planning

Develop comprehensive content strategies that map to buyer journeys and business objectives

Conduct content audits to assess existing content inventory and identify gaps

Create content refresh and repurposing strategies using AI to modernize legacy assets

Build content atomization frameworks that maximize asset value across channels

Develop editorial calendars and content roadmaps aligned with business priorities

Make strategic recommendations on content investment and prioritization

AI-Powered Content Operations

Leverage LLMs and generative AI tools to enhance content creation, optimization, and repurposing

Develop AI-enabled workflows that improve content productivity and effectiveness

Create strategies to make content more findable across diverse channels using AI

Build frameworks for responsible AI use in content creation that maintain brand quality

Content Center of Excellence Development

Establish content governance policies, standards, and best practices

Develop content taxonomies and organizational systems for improved discoverability

Create content performance measurement frameworks and dashboards

Implement content lifecycle management processes from creation to retirement

Facilitate cross-functional collaboration for content planning and execution

Build scalable processes that enable rapid content production without sacrificing quality

Operational Leadership

Manage content writers and contractors, ensure quality and consistency

Conduct periodic content audits across web properties and content repositories

Partner with performance marketing teams, and product marketing teams on integrated content initiatives

Develop content briefs and creative direction for internal teams and external partners

Track and analyze content performance, providing insights and optimization recommendations

Required Qualifications

8+ years of B2B content experience with demonstrated expertise in both strategy and hands-on creation

Exceptional writing and editing skills with portfolio showcasing diverse B2B content types

Proven experience developing content strategies and operational frameworks

Deep proficiency with AI and LLMs for content creation, optimization, and repurposing

Strong understanding of content atomization and multi-channel content distribution

Experience conducting content audits and developing content governance frameworks

Ability to balance strategic thinking with hands-on execution

Excellent project management skills with ability to manage multiple content initiatives

Experience in technology, SaaS, or professional services industries

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Preferred Qualifications

Experience in PE-backed or high-growth environments

Background supporting M&A integration communications

Familiarity with SEO best practices and content optimization

Experience with content management systems and marketing automation platforms

Understanding of account-based marketing content requirements

Track record building content operations from the ground up

Experience managing content teams or contractors

Key Competencies

Strategic & Tactical Balance: Can think strategically about content while rolling up sleeves to create it

AI Mastery: Comfortable leveraging cutting-edge AI tools to maximize content impact and efficiency

Content Versatility: Skilled across multiple content formats and channels (long-form, short-form, social, web, email)

Operational Excellence: Builds systems and processes that scale without adding complexity

Analytical Mindset: Uses data to inform content strategy and measure performance

Collaborative Influence: Works effectively across teams to drive content alignment and excellence

Adaptability: Thrives in fast-paced, evolving environments with shifting priorities

Success Metrics

Quality and impact of content created (engagement, performance, business outcomes)

Effectiveness of content refresh/repurposing strategies using AI

Development and implementation of content governance frameworks

Content team productivity and output quality

Stakeholder satisfaction with content support and strategic guidance

Content discoverability and performance across channels