Senior Manager - Direct Marketing (Based in the Philippines) - 5 Star Resort & Casino

Skills/Qualifications:

• Minimum of 5-7 years of progressive experience in Direct Marketing, preferably in banking, hospitality or gaming
• Proven expertise in customer segmentation, data-driven marketing strategies, and A/B testing methodologies.
• Strong analytical skills with a deep understanding of leveraging data analytics tools to drive business decisions.
• Demonstrated ability to collaborate cross-functionally with various stakeholders and teams.
• Excellent project management, organizational, and communication skills.
• Proactive and innovative mindset, capable of adapting to evolving market conditions and customer expectations
• Ability to think strategically and proactively to achieve marketing and business objectives.
• Proficiency in data analytics, interpretation, and the ability to translate insights into actionable strategies.
• Expertise in customer segmentation and delivering personalized marketing approaches to improve response rates.
• Demonstrated leadership and team development skills, with focus on coaching, mentoring, and fostering high performance.
• Excellent communication skills, both written and verbal, ensuring clarity and effectiveness in all interactions.