Senior Manager, Marketing Intelligence

Lead the development and execution of comprehensive CRM strategies to drive customer engagement, retention, and loyalty. You will oversee a team of CRM professionals, work collaboratively with cross-functional teams to ensure the successful implementation of CRM initiatives. Your strategic vision, analytical skills, and leadership capabilities will be crucial in enhancing customer relationships and maximizing lifetime value.

1. Launch staggered customer relations program to spark conversation in PROTON community.
2. Develop customer engagement and retention strategies at various stages of their journey, from on boarding to encouraging deeper engagement and loyalty.
3. Collect Feedback, analyze data and identify trends also to present Insights to relevant authority.
4. Implement strategies to consolidate customer touch points and feedback from various community groups.
5. Utilize customer base for conversation that sparks interest and sharing with customers and new prospects.
6. Identify customers fan club and key leaders to be consolidated and initiate engagement.
7. Develop a content calendar for customers engagement in all touch point such as appreciation events or workshops.
8. Work with PMD on consolidating customer feedback, touch point and information on PROTON new app and DMS integration.
9. Design and execute loyalty and rewards program.
10. Develop onboarding programs for new customers.
11. Coordinate cross-departmental & network effort.

Job Requirements:

1. Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree or MBA is preferred.
2. 10 years of experience in CRM management, with a proven track record of developing and executing successful CRM strategies.
3. Proficiency with CRM software (e.g., Salesforce, HubSpot) and marketing automation tools. Strong data analysis skills and experience with tools like Excel, SQL, or data visualization software.
4. Excellent analytical and problem-solving abilities. Experience with customer segmentation, predictive modeling, and campaign analysis.
5. Strong written and verbal communication skills. Ability to create and deliver compelling presentations and reports.
6. Proven project management skills with the ability to manage multiple projects and deadlines simultaneously.
7. Deep understanding of customer behaviors and a passion for enhancing customer experiences and relationships.
8. Demonstrated ability to lead and develop a team, manage performance, and drive results.