Senior Marketing Executive (CRM & Partnerships)

Reports to: Marketing Manager (CRM & Partnerships)

The Senior CRM & Partnerships Executive supports the execution of CRM, loyalty, and partnership initiatives across a portfolio of retail brands spanning food, sportswear, fashion, lifestyle, and skincare. This role is hands-on and execution-led, focusing on delivering CRM campaigns and partnership activations across physical stores and online channels, while providing performance insights and operational support to the Marketing Manager.

Key Responsibilities:

CRM & Loyalty Execution

· Execute CRM campaigns across email, SMS, app, and push notifications, including audience setup, scheduling, and deployment.

· Manage CRM workflows, customer journeys, and segmentation to support lifecycle and retention objectives across offline and online sales channels.

· Support loyalty programme execution, including rewards, tiers, redemptions, and member communications.

· Coordinate with retail and e-commerce teams to support CRM enrolment, POS integration, and customer data capture.

· Maintain CRM data accuracy, customer lists, and campaign documentation.

· Track CRM performance and customer behaviour, consolidating insights for optimisation and reporting

Partnerships & Collaborations

· Execute brand, corporate, and affiliate partnerships from briefing to rollout.

· Coordinate partnership deliverables including offers, mechanics, assets, timelines, and approvals.

· Support affiliate marketing initiatives, including tracking setup, partner coordination, and performance monitoring.

· Act as the day-to-day contact for partners and internal stakeholders.

· Compile post-campaign performance summaries and recommendations.

Campaign & Cross-Functional Alignment

· Align CRM and partnership executions with brand calendars, seasonal campaigns, retail moments, and online sales channels (e-commerce, app, website).

· Coordinate CRM content execution to ensure accuracy, consistency, and relevance across both physical and digital touchpoints.

· Support seasonal campaigns, festive activations, store launches, and online promotions through CRM and partnerships.

· Liaise with internal teams and external vendors to ensure timely delivery of all CRM and partnership outputs across offline and online channels.

Reporting & Governance

· Prepare regular CRM and partnership performance reports with clear insights.

· Support compliance with PDPA and internal data governance standards.

· Maintain documentation for CRM processes, campaigns, and partner activations.

Qualifications:

· Degree in Marketing, Business, Communications, or related field.

· 2–4 years experience in CRM, lifecycle marketing, loyalty, or partnership marketing, preferably within F&B, retail, lifestyle, or hospitality brands.

· Hands-on experience with CRM platforms, customer segmentation, and campaign execution

· Working knowledge of Power BI or similar BI tools.

· Exposure to omni-channel retail (offline + online) environments is preferred

· Experience supporting partnerships or affiliate programmes is an advantage.

· Strong coordination, communication, and organisational skills.

· Able to work independently and in a team, in a fast-paced environment.

· Proficient in English; Mandarin or Bahasa Malaysia is an added advantage.

· Detail-oriented, proactive, and data-driven