Job Summary
About the job Senior Marketing Executive - Event
You will play a crucial role in developing and executing marketing strategies to drive brand awareness, lead generation, and sales growth especially, in the B2B segment.
Key Responsibilities
- Develop and execute B2B marketing strategies to promote the brand and increase market value.
- Conduct in-depth market research to identify industry trends, competitive landscape, and opportunities for growth.
- Plan, organize, and execute B2B events, seminars, webinars, and workshops to showcase our products, services, and thought leadership in the industry.
- Create engaging content for social media and develop content marketing strategy on LinkedIn to attract B2B audiences and generate leads.
- Creating marketing contents and copywriting for events, blogs, articles, and other marketing collateral for the company.
- Drive lead generation efforts through various channels.
- Utilize data-driven insights to measure and optimize marketing performance.
- Updating and upkeeping the CRM Databases, website, Social Media, and more.
- Liaise with suppliers & vendors for POSM printing, event management, and production houses.
- Arrange the effective distribution of marketing materials.
- To assist in other marketing activities assigned by the superior as and when necessary.
Qualifications
- Candidate must possess at least a Advanced Diploma, Bachelors Degree in Marketing/Business/Media/Advertising/Mass Communication or equivalent.
- Minimum 2-3 years of working experience in the related field.
- Required skill(s): Marketing and Microsoft Office
- Additional skill(s): Adobe Illustrator, Adobe Photoshop, Digital Marketing.
- Proven experience in B2B marketing, preferably in the water heater and filter industry or related fields.
- Strong understanding of B2B marketing strategies, lead generation, and sales processes.
- Excellent written and verbal communication skills with the ability to create persuasive content.
- Self-motivated, able to multitasking & keen to grow.
- Able to communicate in English is a must.
- Ability to work with minimum supervision and must be team oriented.
Work Location:
Petaling Jaya (Hybrid + Flexible Working Hours)
Remuneration
Up to MYR 5,800
Consultant In Charge
Steve Yap | [Confidential Information] | +6018 223 9966
