Job Description
As a key member of the marketing team, the Senior Executive Marketing will design & execute strategic marketing initiatives that enhance the mall's brand presence, drive footfall, and support tenant success. This role focuses on three core areas: Campaigns, Events & Festive Celebrations, and Tenant Relations.
Key Responsibilities
1. Campaigns Strategy, Development & Execution
- Lead the development and execution of innovative, results-driven marketing campaignsboth on-site and off-sitethat align with the mall's branding and commercial goals.
- Design and implement partnerships, internal promotions, and thematic campaigns to boost customer engagement and brand visibility.
2. Events & Festive Celebrations Planning & Activation
- Plan and manage the end-to-end customer journey for mall events and festive activations, ensuring a seamless and engaging experience.
- Act as the main liaison for external parties seeking to host events within mall spaces, including reviewing proposals and ensuring alignment with mall standards.
- Collaborate with vendors, creative teams, and internal stakeholders to deliver high-impact events that attract and retain shoppers.
3. Tenant Relations Collaboration & Support
- Serve as the primary marketing liaison for tenants, offering strategic consultation to enhance their marketing effectiveness.
- Review and support tenant event proposals, ensuring alignment with mall branding and promotional calendars.
- Foster strong tenant relationships through collaborative marketing efforts and joint campaigns that drive mutual success.
Job Requirements
- Bachelor's Degree, Postgraduate Diploma, or Professional Certificate in Marketing, Mass Communications, Business, or related fields.
- Minimum 3 years of relevant experience, preferably in retail, FMCG, creative agency, or shopping mall marketing.
- Strong foundation in event planning, campaign strategy, and marketing execution.
- Creative, resourceful, and results-oriented with a commercial mindset to drive footfall and revenue.
- Excellent communication, presentation, and negotiation skills, especially in managing tenant relationships.
- Ability to take initiative, work independently, and collaborate across cross-functional teams.
