Job Summary:
The role will be responsible for developing and implementing marketing strategies to increase brand awareness, customer engagement, product visibility, and sales performance. The Senior Marketing Executive will work closely with the Business Development Department and Creative & Marketing Department to support marketing activities, opportunities, collaborations, campaigns, events, and business growth initiatives.
Senior Marketing Executive should have strong knowledge of marketing, digital marketing, social media, content marketing, campaign planning, and the health and beauty industry. Experience in product marketing, e-commerce, influencer/KOL marketing, and brand campaigns will be an added advantage.
Duties and Responsibilities:
Marketing Strategy & Campaign Planning
- Develop and execute marketing strategies and campaigns.
- Plan monthly and quarterly marketing campaigns based on business objectives, product launches, seasonal trends, and customer needs.
- Develop marketing plans to support product awareness, customer acquisition, engagement, and sales growth.
- Identify market trends, consumer behavior, and competitor activities within the health, beauty, skincare, personal care, and related industries.
- Recommend new marketing opportunities and initiatives to strengthen brand positioning and market presence.
- Ensure marketing activities are aligned with the company's overall business objectives and brand direction.
Digital Marketing & social media
- Plan, manage, and monitor digital marketing campaigns across relevant platforms.
- Develop and execute social media strategies to increase brand awareness, engagement, traffic, and conversion.
- Work closely with the Creative and Content team to develop engaging content for social media, websites, e-commerce platforms, and other marketing channels.
- Monitor social media performance and identify opportunities to improve engagement and reach.
- Manage and optimize marketing campaigns across platforms such as Meta, TikTok, Google, and other relevant digital channels.
- Analyze campaign performance and recommend improvements based on data and results.
- Support e-commerce marketing activities and promotional campaigns.
Influencer, KOL & Content Marketing
- Plan and manage KOL, influencer, ambassador, and affiliate marketing campaigns, particularly for health and beauty products.
- Identify suitable influencers and content creators based on target audience, brand image, engagement, and campaign objectives.
- Coordinate with KOLs, influencers, and external partners on campaign deliverables, timelines, and content requirements.
- Monitor campaign performance and evaluate the effectiveness of collaborations.
- Develop creative content ideas and marketing angles that are relevant to the target market.
- Ensure marketing content is aligned with the brand's positioning and campaign objectives.
Team Collaboration & Coordination
- Work closely with the Business Development Department to identify and support new business, partnership, collaboration, and commercial opportunities.
- Develop marketing proposals and campaign ideas to support potential business partnerships.
- Support collaboration opportunities with distributors, corporate partners, events, marketplaces, and other strategic partners.
- Work with the Business Development team to develop joint marketing campaigns and promotional activities.
- Provide marketing insights, campaign proposals, presentations, and promotional materials to support business development activities.
- Coordinate with internal teams to ensure successful execution of partnership and business development campaigns.
- Support the development of marketing strategies for new distribution channels, strategic partnerships, and business opportunities.
- Work closely with Business Development, Creative, Content, E-commerce, Sales, and other relevant departments.
- Coordinate marketing timelines and ensure projects are completed within agreed deadlines.
- Provide guidance and support to junior marketing team members when required.
- Take ownership of assigned marketing projects and ensure proper follow-up and execution.
- Support the Marketing Manager or Head of Marketing in developing and executing overall marketing strategies.
Product Launches & Promotional Activities
- Plan and coordinate marketing activities for new product launches.
- Develop launch plans, campaign timelines, promotional concepts, and communication strategies.
- Coordinate with relevant departments to ensure products are properly prepared for marketing and promotional activities.
- Support promotional campaigns, roadshows, exhibitions, events, pop-ups, and other brand activities.
- Monitor campaign performance and recommend improvements for future launches.
Market Research & Marketing Performance & Reporting
- Conduct market research on health, beauty, skincare, personal care, wellness, and related product categories.
- Monitor competitors marketing activities, pricing, product launches, promotions, and communication strategies.
- Analyze customer feedback, market trends, and consumer behavior.
- Identify opportunities for new products, campaigns, collaborations, and market expansion.
- Provide market insights and recommendations to management.
- Monitor and analyze marketing performance using relevant KPIs and data.
- Prepare regular marketing reports covering campaign performance, engagement, reach, traffic, leads, conversions, and sales performance where applicable.
- Track marketing budgets and ensure marketing activities are executed within approved budgets.
- Evaluate the return on investment of marketing campaigns and activities.
- Provide recommendations to improve marketing effectiveness and business results.
