A fast-growing financial services company is seeking a Senior Marketing Manager to lead the marketing team in Kuala Lumpur. This role is responsible for shaping and executing a comprehensive marketing strategy that strengthens brand positioning, drives customer acquisition, supports revenue growth, and positions the company as a trusted industry leader across digital, ground, and partnership channels.
Key Responsibilities :
- Lead the overall marketing strategy and execution to support business growth, revenue targets, and market positioning, including go-to-market planning, product positioning, and value proposition development
- Define marketing KPIs, manage budgets, and optimize marketing investments to maximize performance and ROI
- Drive customer acquisition, lead generation, and partnership growth through integrated, multi-channel marketing initiatives
- Partner closely with internal teams to align campaigns, optimize funnels, and improve conversion and customer lifetime value
- Oversee the planning and execution of digital and offline marketing campaigns, ensuring consistent brand messaging and compliance with regulatory standards
- Strengthen brand presence, market differentiation, and public trust through effective branding, media relations, corporate communications, and crisis management
- Plan and deliver webinars, seminars, workshops, and industry events to build thought leadership, engage stakeholders, and generate qualified leads
- Manage end-to-end event execution including content direction, promotion, logistics, budgets, timelines, and post-event performance reporting
- Lead the development and promotion of marketing content, sales enablement materials, and stakeholder communications to support agents, partners, and internal teams
- Establish clear communication frameworks and onboarding support to ensure alignment, engagement, and campaign readiness
- Identify and manage strategic partnerships, co-marketing initiatives, and sponsorships to extend market reach and brand visibility
- Leverage CRM systems, analytics, and market insights to evaluate performance, enhance personalization, and provide data-driven recommendations to top management
Requirements:
- Bachelor's or Master's degree in Marketing, Business, Finance, or a related field
- Minimum of 8 years experience in marketing, with 3 years of managerial experience
- Preferably with experience in financial services, fintech, or other regulated industries
- Strong expertise in strategy planning, digital marketing, integrated campaign and lead generation.
- Proven ability to lead teams, manage cross-functional stakeholders, and execute in a fast-paced environment
- Strategic, commercially minded with strong communication and leadership skills
- Strong numerical aptitude with the ability to work confidently with data, metrics, and performance indicators
- Highly analytical and logical thinker, capable of interpreting complex data sets and translating insights into actionable strategies
- Proficiency in Excel, including data analysis, reporting, modeling, and performance tracking
#stateKL
#countrymalaysia
