We are partnering with a growing financial services company to hire a Funds Marketing professional to drive product marketing and campaign activation across investment and wealth solutions.
This is a high-impact role combining product marketing, digital campaigns, and client engagement, with strong exposure to leadership and the opportunity to shape marketing strategy in a scaling organisation.
Key Responsibilities:
Product Marketing & Fund Activation
- Lead product marketing strategies for funds, investment products, and wealth solutions
- Drive end-to-end campaign execution (launch optimisation performance tracking)
- Translate investment insights and fund performance into clear, compelling messaging
- Ensure compliance with financial regulatory marketing guidelines
- Monitor market trends, competitor landscape, and investor behaviour
Digital Marketing & Lead Generation
- Execute campaigns across SEO, SEM, social media, email marketing, and paid ads
- Optimise website, landing pages, and digital funnels for conversion
- Manage content calendars, digital assets, and campaign analytics
- Drive lead generation, nurturing, and conversion strategies
Events, Offline Marketing & Client Engagement
- Plan and execute seminars, roadshows, and partner events
- Develop sales enablement materials (presentations, brochures, marketing kits)
- Ensure seamless integration between offline and digital campaigns
Branding, CRM & Customer Experience
- Strengthen brand positioning and corporate identity
- Support PR, communications, and media engagement
- Drive CRM strategies, client segmentation, and retention initiatives
- Enhance engagement with affluent client segments
Requirements:
- Bachelor's degree in Marketing, Business, Communications, Media, or a related field
- 8+ years of experience in marketing within financial services (asset management / wealth management / private banking / investment products)
- Strong background in product marketing for funds or investment products
- Hands-on experience in digital marketing (SEO, SEM, social, email, analytics)
- Exposure to events, seminars, and offline client engagement activities
- Ability to translate complex financial concepts into client-friendly messaging
- Experience mentoring or guiding junior team members (or ready to step up)
- Highly organised, analytical, and comfortable in a fast-paced, growth environment
Only successful candidates will be notified.
EA License no.: 16S8066
