We represent a highly reputable and globally recognized financial services company. With a strong focus on online trading and investment solutions, our organization has built a solid reputation in the industry.
We specialize in providing a wide range of trading instruments to our diverse clientele, including foreign exchange (Forex) currency pairs, commodities, indices, cryptocurrencies, and more. Our advanced trading platforms empower traders worldwide to access the global financial markets and execute their trading strategies effectively.
Our company operates globally, catering to clients from various regions and jurisdictions. We adhere to regulatory frameworks in each country where we operate, ensuring compliance and offering a secure trading environment for our clients. We prioritise client protection and maintain strict confidentiality in all our dealings.
Position Purpose
As the Senior Marketing Specialist, you will lead the positioning, promotion, and go-to-market strategy of our unique trading program. You'll play a strategic and executional role - bridging market needs, customer insights, and product capabilities to drive growth and engagement.
Key Responsibilities:
Market Research & Insights
- Conduct in-depth research on the proprietary trading & CFD broker landscape, including industry trends, competitor offerings, trader behaviors, and regional market dynamics.
- Build and maintain trader personas to inform messaging, campaigns, and feature prioritization.
Product Positioning & Messaging
- Develop and refine clear value propositions and messaging tailored to different trader personas and segments.
- Propose strategic differentiation strategies to strengthen market appeal.
Go-to-Market Strategy & Launch Planning
- Plan and execute go-to-market campaigns for new product features, program milestones, and updates.
- Own end-to-end launch planningincluding messaging frameworks, timelines, team enablement materials, and internal communication.
- Collaborate with content and marketing teams to deliver multi-channel campaigns (email, website, social, paid, etc.).
Sales & Marketing Enablement
- Create and maintain sales support materials such as pitch decks, product one-pagers, FAQs, and battlecards.
Campaign Performance & Analytics
- Define and track KPIs for marketing initiatives, user acquisition, engagement, and program success.
- Deliver reporting and actionable insights to optimize campaign effectiveness and inform product decisions.
Requirements:
- At least 5 years of experience in product marketing, preferably in fintech, trading, or financial services.
- Proven ability to craft positioning, launch products, and execute go-to-market strategies, with strong knowledge of the retail trading sector, trading platforms, proprietary trading, and trader motivations.
- Excellent communication skills and ability to collaborate cross-functionally.
- Data-driven mindset with proficiency in campaign analytics and performance tools.
- Ability to work in a fast-paced environment, managing multiple projects simultaneously.
