We are seeking a Senior Marketing Specialist to drive our brand presence and ensure high-quality content delivery through impactful KOL collaborations in social media platforms (Instagram/XiaoHongShu) for Malaysia market. This role requires both strategic thinking and hands-on execution, with a strong understanding of the Malaysian social media landscape and skincare/beauty industry trends.
What You'll Do
- Develop and deliver creative content briefs for KOLs, ensuring alignment with brand direction and campaign objectives.
- Review and approve KOL content drafts, ensuring quality, accuracy, and consistency before publication.
- Monitor, track, and analyze the performance of KOL content to optimize future campaigns.
- Work closely with the KOL Specialist who manages outreach and negotiations, providing clear brand guidelines and directions.
- Stay ahead of social media and content trends in Malaysia to enhance campaign impact.
- Collaborate cross-functionally to maintain consistent brand storytelling across platforms.
- Mentor and potentially lead a small marketing team to strengthen execution and creativity.
What We're Looking For
- Possess minimum 2 years of relevant work experience and exposure, preferably in the beauty, skincare, makeup or other relevant industry.
- Strong background in content creation, creative briefing, and social media marketing.
- Proven experience working with KOCs/KOLs/Influencers collaboration is a must.
- Ability to evaluate content quality and ensure alignment with brand tone and standards.
- Excellent communication, creativity, and project management skills.
- Someone independent and could work well in a team under a fast pace changing environment.
Why Join Us
- Be part of afast-growing team in the beauty and skincare industry.
- Work with leading KOLs across markets and help shape impactful campaigns.
- Opportunity to collaborate with a creative and passionate team.
